Marketing Analyst jobs in Germany

Purpose of the role:

Create, drive andexecute the Omni-Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with Country guidance.

Own and develop the brand activation strategy by creating a cohesive vision for all Omni channel (Wholesale, Retail and eCom) marketing initiatives.

Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximising instore conversion.

What you'll do:

• Implement the Italian Omnichannel Marketing strategy by ensuring:

- Maximum amplification of campaign messages, through the activation of all phisical touchpoints: WHS, OC and Franchise

- A maximisation of instore conversion through relevant consumer initiatives

• Maximize business opportunities in the WHS channel through:

- Optimal management of marketing campaigns and instore visibility

- The optimisation of the assortment in accordance with strategic priorities and communication campaigns.

• Maximize business opportunities in BC and Franchise channels through:

- A unified strategy that maximises messaging and campaign activations in both store formats in synergy

- Maximize visibility and initiatives to optimise engagement, instore traffic and conversion in BC and FS.

- Using BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen Alpha.

- Develop in-store campaign and promotion that drive consumer traffic & buying.

• Mentoring and guiding the team, through:

- Creating ad hoc development and career paths, capable of ensuring an adequate balance between talent turnover and retention.

- The adequate rotation of resources, with the aim of creating rounded and not over-specialised roles and skills, in a logic of possible future rotations and growth.

Additional responsibilities:

• Implement the CTC distribution platform finalizing the key destination doors sell-in packages
• Deliver appropriate channel activation sell-in tools at Sales Launch period
• Plan resources to guarantee perfect execution at POS
• Assist in thecreation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with Business Unit (BU) and channels.
• Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
• Report on performance of Omni-Channel marketing initiatives to ensure its optimal marketing activities.
• Provide input on global toolbox performance to Global Concept-to-Consumer to pursue further improvement.
• Share and implement global ISC and VM strategies with Business Unit(BU) and channels in sell-in stage and manage executional excellence to maximize sell-out.
• Execute brand concepts with a special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team.
• Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis.
• Monitor performance

Skills you'll need:

• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major sales or retailer (sporting goods industry prefered)
• Leading and managing a diverse team
• Marketing Budget management
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Ability to think strategically, anticipate and define problems, synthesize complex data and develop innovative solutions, but at the same time also strong in executing.
• Proven project management skills
• Strong communication (both written and verbal) and facilitation (small and large groups) skills
• Ability to deliver effective and persuasive presentations on complex topics to diverse audiences
• Ability to manage through change, make decisions and act comfortably with risk and uncertainty.
• Fluent in English & Spanish
• Experienced people manager

Main requirements:

• +8 years of Sales, Marketing and/or communication experience.
• +4 years of experience of leading a team

Life at adidas:

• Annual bonus
• Meal Voucher
• Gym and Sports opportunities
• Free access to self-learning platform
• Employee Assistance Program (personal counselling)
• Hybrid working model

KEY RESPONSIBILITIES:

• Support against overall projects and maintain project list and proactively communicate status
• Improve current processes and coordinate organizational procedures for optimized efficiency and productivity
• Support organization of team milestones/meetings, townhalls and newsletters
• Provides proactive and clear communication on behalf of operations to wider Culture Marketing team and Senior leadership
• Act as the office liaison with various internal & external parties to ensure one source of information and ensure information is communicated to all relevant parties
• Support in process and system maintenance of core systems (CAF, PAT, DIST LIST, etc.)
• Ensure invoices are processed in a timely manner per contract payment schedule
• Organization/tracking of global and local budgets, marketing spends, and contracts
• Support planning and coordination efforts for key leadership visits, team summits, external visits and be a key partner to leadership team when activations occur
• Support Culture Marketing office spaces and storage areas and work closely in coordination with Workplaces, Health and Safety and Security to ensure space considerations are met and office is running efficiently
• Collaborate and work closely with Security and Workplaces to ensure teams are adhering to space guidelines, health and safety standards and that the storage facilities meet the needs of the business and product is secure

KEY RELATIONSHIPS:

• Culture Marketing, Brand Partnerships
• Legal
• Procurement
• Head Office
• Finance/accounting
• Workplaces & Security
• IT
• External agencies and contacts

KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to prioritize and oversee multiple projects in a fast-pace environment
• Driven to succeed and deliver against expectations
• Strong project management skills and an ability to work well in a team environment
• Proven skills and capabilities in project, organization, time, and budget management
• Excellent verbal and written communication skills
• Ability to work both alone and as part of a team
• Proficiency in MS Office products (Word, Excel, Teams, Outlook, etc.)
• Travel, domestic and international, as required by business needs.
• Language: English: fluent

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree with equivalent work experience
• At least 2-3 years of work experience in related area (agency or company)
• Experience working in an international environment and or entertainment is an asset

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee may frequently engage in extensive physical demands. The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee my occasionally lift and/or move up to 25 pounds.

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• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $74,000 - $85,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.​
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.​
• Though our teammates hail from all corners of the world, our working language is English.