Product Marketing Manager jobs at Personetics in Israel, Tel Aviv-yafo

Personetics is revolutionizing the way financial institutions engage with their customers by delivering personalized, actionable insights that empower users to achieve their financial goals. As a Product Designer, you will play a pivotal role in shaping intuitive and impactful user experiences across our suite of products. You’ll work at the intersection of design, technology, and finance, transforming complex challenges into user-friendly solutions.

• Lead the end-to-end design process for core product areas, from concept to delivery.
• Create user flows, wireframes, prototypes, and high-fidelity mockups that enhance the customer experience.
• Create detailed final design specs that inspire accurate developer builds
• Collaborate with product managers, developers, and stakeholders to align design strategies and ensure seamless implementation.
• Advocate for user-first design principles, driving innovation in B2B2C financial experiences.
• Maintain & add to the existing design system
• Facilitate ideation and discovery workshops to refine product ideas and solutions.
• Conduct user research and usability testing to inform data-driven design decisions.

• Bachelor’s or Master’s degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.
• 5+ years of experience in digital product design, with a portfolio showcasing end-to-end design processes and impactful solutions.
• Proven track record of working on B2C products, preferably in web & mobile environments.
• Proficient in Figma (Auto layout, Components, Variables, etc...) & high-fidelity prototyping tools.
• Excellent written and verbal communication skills (English & Hebrew), with the ability to articulate design decisions and champion user-centric thinking.
• Comfortable working in fast-paced, cross-functional teams, and demonstrating a collaborative and iterative design process.
• Strong understanding of UX research methodologies and usability testing practices.

• Experience Presenting and communicating with customers
• Experience designing for financial products or enterprise software.
• Expertise in accessibility standards and inclusive design practices.
• Familiarity with agile development processes and working within cross-functional teams.
• Ability to understand customer pain points and translate them into intuitive design solutions.
• Experience designing also for B2B environment, addressing both business and end-user needs.

• Product Positioning and Messaging:
• Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
• Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

• 3-5 years experience in B2B product marketing roles.
• 3-5 combined experience in tech; Fintech or Financial service companies, a major plus.
• Experience creating GTM strategies for new products and features and executing relevant marketing campaigns and activities
• Fluent in English, with exceptional written and verbal communication skills.
• Cross-functional team player with the ability to collaborate effectively across functions (product, marketing, sales).
• Strategic and analytic mindset, fast learner, able to understand and tie together technical and business aspects.
• Self-motivated and proactive, with the ability to initiate, lead and manage various activities with minimal supervision.

• Data Analysis and Reporting: Collect and analyze data to identify trends and insights for continuous improvement. Prepare regular reports on marketing activities, performance, and ROI.
• Marketing Operations Support: Assist with updating the company website and social media channels. Help prepare and distribute marketing emails. Assist in the development and maintenance of marketing automation workflows. Manage and update the CRM systems. Coordinate with cross-functional teams to ensure alignment on marketing initiatives. Monitor and report on marketing campaign performance metrics.
• Marketing: Support the planning and execution of marketing campaigns across various channels. Assist in content creation for digital platforms, including website updates, blog posts, and social media content. Analyze website traffic and user engagement metrics using tools like Google Analytics. Help optimize landing pages and user experience (UX) to improve conversion rates.
• Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives. Communicate effectively with team members to support project timelines and deliverables.
• Collaboration and Support: Work closely with the marketing team to understand data needs and provide weekly reporting in Excel and PowerPoint. Support the development and execution of data-driven marketing strategies. Collaborate with other departments, including sales to align marketing efforts.

• Bachelor's degree, or a related field; MBA is a plus.
• 3+ years in a marketing operations role
• 5+ years total business experience
• Experience in managing social media platforms, CRM and Marketing automations systems (HubSpot is a plus)
• Experience in developing management reports and BI data from marketing automation systems
• Proficiency in Excel (including Pivots, XLOOKUPs, and functions), PowerPoint, HubSPot and WordPress.
• Familiarity with tools such as Google Analytics, HubSpot, Salesforce, and BI tools like Power BI or Tableau is an advantage.
• Strong analytical and technical skills.
• Proven ability to learn new skills and a willingness to create new processes.
• Excellent English communication skills, both written and verbal.

As a Product Manager, you will collaborate with cross-functional teams and engage with diverse stakeholders, including bank IT and marketing leaders, digital app developers, and end-users. Your ability to balance technical requirements, UX design, and strategic business objectives will be critical to delivering exceptional digital banking experiences.

• Product Ownership: Define vision, strategy, and roadmap for the Multi-Channel Client Framework, aligning with Engage platform and company goals. Prioritize backlog, balancing short-term needs with long-term strategy.
• Stakeholder Management: Ensure seamless UX and intuitive design for Bank Users (B2C), provide technical documentation and integration tools for Digital App Developers, align strategy with business objectives for Bank Managers (B2B), and address security, scalability, and compliance for IT Managers. Collaborate with all stakeholders to drive engagement, growth, and technical success.
• Cross-Functional Collaboration: Partner with engineering, design, and QA teams to deliver features across API, Mobile SDK, Web SDK, and Hosted UI. Collaborate with marketing and sales for go-to-market strategies and client success.
• Client Engagement: Serve as primary interface for Tier-1 bank IT and marketing stakeholders, presenting roadmaps and addressing inquiries. Conduct demos, workshops, and presentations.
• Market and User Research: Stay updated on industry trends, client needs, and competitors to maintain market leadership. Gather customer feedback to guide product enhancements.
• Documentation and Enablement: Create product documentation (user guides, API specs, SDK guidelines). Provide training and thought leadership on framework capabilities and best practices.

• 5 - 8 years of product management experience, preferably in fintech, SaaS platforms, or related industries.
• Bachelor’s degree in Computer Science, Engineering, Business, or a related field. MBA or equivalent experience is a plus.
• Proven track record of managing multi-channel digital products, SDKs, or APIs.
• Solid understanding of APIs, SDKs, and web/mobile app development workflows.
• Strong understanding with UX/UI design principles and frameworks.
• Demonstrated ability to engage with Tier-1 enterprise clients, particularly IT and marketing leaders, to influence decisions and resolve challenges.
• Exceptional presentation, communication, and stakeholder management skills.
• Analytical mindset with a data-driven approach to decision-making.
• Strong organizational skills, with the ability to manage competing priorities in a fast-paced environment.

• Experience in the banking or financial services industry.
• Familiarity with mobile application development (iOS/Android) and responsive web technologies.
• Knowledge of digital customer engagement trends and financial wellness solutions.

• Define the vision, strategy, and roadmap for the product, ensuring alignment with company goals.
• Address the needs of various personas, including Bank Users (B2C), Digital App Developers, Bank Managers (B2B), and IT Managers, focusing on UX, technical tools, business insights, and security.
• Act as the primary product contact for Tier-1 bank IT and marketing stakeholders, presenting roadmaps, gathering feedback, and conducting demos, workshops, and presentations.
• Stay up to date with industry trends and client needs to ensure the product remains competitive and gather user feedback to guide product enhancements.

• 6-10 years of product management experience, preferably in fintech, SaaS companies, or related industries.
• Bachelor’s degree in industrial engineering or computer science.
• Proven track record of managing multi-channel digital products, SDKs, or APIs.
• Customer-facing skills: Demonstrated ability to engage with Tier-1 enterprise clients, particularly IT and marketing leaders, to influence decisions and resolve challenges.
• Analytical mindset with a data-driven approach to decision-making.
• Knowledge of digital customer engagement trends and financial wellness solutions.
• Strong organizational skills, with the ability to manage competing priorities in a fast-paced environment.
• Exceptional presentation, communication, and stakeholder management skills.
• Fluent in English.
• Ability to travel abroad to meet customers (up to 8 times a year).

• MBA or finance-related degree.
• Experience in data and analytics working with data models, ML, and AI.
• Experience in the banking or financial services industry.

• Work directly and indirectly with customers to analyze their needs and translate these needs into product vision and requirements.
• Collect and analyze requirements from all stakeholders: management, operations, sales, and marketing.
• Define and communicate requirements for engineering teams and customers, including writing detailed product specifications, user stories, wireframes, and technical and analytical specifications.
• Become an expert in all aspects of the product (look & feel, flows, features, users, industry – including competitors).

• 2-5 years of product management experience, preferably in fintech, SaaS companies, or related industries.
• Bachelor's degree in industrial engineering, Computer Science, or a related field.
• Experience with analytical technologies (integrated off-the-shelf products or in-house technologies).
• Experience with R&D teams and within cross-functional customer project teams.
• Strong understanding of UX and UI.
• Excellent communication skills, both with customers and within the organization.
• Fluency in English with excellent speaking and writing skills.
• Ability to travel abroad to meet customers (up to 8 times a year).

• MBA or finance-related degree.
• Experience in data and analytics working with data models, ML, and AI.
• Experience in the banking or financial services industry.

• Define the vision, strategy, and roadmap for the product, ensuring alignment with company goals.
• Address the needs of various personas, including Bank Users (B2C), Digital App Developers, Bank Managers (B2B), and IT Managers, focusing on UX, technical tools, business insights, and security.
• Act as the primary product contact for Tier-1 bank IT and marketing stakeholders, presenting roadmaps, gathering feedback, and conducting demos, workshops, and presentations.
• Stay up to date with industry trends and client needs to ensure the product remains competitive and gather user feedback to guide product enhancements.

• 6-10 years of product management experience, preferably in fintech, SaaS companies, or related industries.
• Bachelor’s degree in industrial engineering or computer science.
• Proven track record of managing multi-channel digital products, SDKs, or APIs.
• Customer-facing skills: Demonstrated ability to engage with Tier-1 enterprise clients, particularly IT and marketing leaders, to influence decisions and resolve challenges.
• Analytical mindset with a data-driven approach to decision-making.
• Knowledge of digital customer engagement trends and financial wellness solutions.
• Strong organizational skills, with the ability to manage competing priorities in a fast-paced environment.
• Exceptional presentation, communication, and stakeholder management skills.
• Fluent in English.
• Ability to travel abroad to meet customers (up to 8 times a year).

• MBA or finance-related degree.
• Experience in data and analytics working with data models, ML, and AI.
• Experience in the banking or financial services industry.