Marketing Manager Alps/cee jobs at Palo Alto in Austria, Vienna

Job Summary

We’re looking for a results-oriented, performance-driven marketing manager to design, build and execute our marketing plan for the Alps and CEE Region. Reporting into the Director, EMEA Central Marketing, you will partner with, and influence, the Regional Sales Directors to build data-driven plans supporting Platformization and regional sales strategies to drive exponential growth in this market segment. The successful candidate will have a proven record of strategic planning and influencing at senior leadership levels, field and channel marketing experience - and isn’t afraid to roll up their sleeves.

Key Responsibilities

• Develop and execute integrated regional marketing plans for the Alps and CEE region, based on the marketing strategy and fully aligned with business objectives and Go-to-Market (GTM) priorities
• Drive omnichannel campaigns that create connected customer journeys — combining digital, social, and in-person experiences to generate new sales opportunities, accelerate pipeline, and strengthen customer relationships across key accounts and buying centers
• Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals
• Collaborate closely with Regional Sales Directors, EMEAL Marketing Leadership, and partners to ensure strong alignment, business impact, and seamless execution across direct and indirect routes to market
• Enable and support channel partners by co-developing joint marketing plans, managing co-marketing investments (MDF), and ensuring effective marketing attribution and ROI measurement through deal registration and pipeline tracking
• Leverage AI tools and insights to improve campaign performance, audience targeting, and content personalization, driving measurable pipeline contribution
• Analyze and report marketing performance using data-driven insights to optimize investments and continuously improve results
• Act as an ambassador and evangelist for Palo Alto Networks’ marketing strategy — building trusted relationships with sales teams, partners, and thought-leadership communities to enhance regional impact

Required Qualifications

• 5+ of experience in B2B marketing, ideally in cybersecurity, technology, or another fast-paced environment, covering both field and channel marketing
• Proven ability to plan and execute integrated and omnichannel campaigns, combining digital, social, and in-person experiences that deliver measurable business outcomes
• Experience in partner and demand generation programs, including co-marketing planning, MDF management, and campaign ROI tracking
• Understanding of account-based marketing (ABM) and C-level engagement tactics
• Hands-on experience with AI-driven marketing tools and analytics to enhance campaign performance, targeting, and personalization
• Strong project management, organizational, and communication skills, with attention to detail and the ability to manage multiple priorities effectively
• Collaborative mindset and ability to build trusted relationships across sales, channel, and marketing teams
• Data-driven approach with proficiency in CRM and marketing automation systems (e.g., Salesforce, Marketo) and reporting dashboards
• Fluent in English and German; additional CEE languages are a plus
• A proactive, hands-on attitude with curiosity to learn, adapt, and innovate in a constantly evolving marketing environment

All your information will be kept confidential according to EEO guidelines.

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Join the fastest-growing team where experience meets cutting-edge solutions

• Build and cultivate strong customer relationships, driving business growth within the region.

• Partner with the core sales team to align customer strategies and engagements with Cortex and Cloud business objectives.

• Take full ownership of leading strategic sales campaigns and forecasting, utilizing in-depth knowledge of sales cycles from initial contact through procurement.

• Engage in deep technical discussions beyond standard sales presentations and pitches while translating complex technical cybersecurity solutions into clear business value propositions for customers.

• Collaborate closely with cross-functional teams, including sales engineers, to provide tailored customer-centric solutions.

• Partner with Alliances to develop joint strategies, enhance customer engagement, and deliver innovative solutions for existing and prospective clients.

• Travel domestically as needed to meet with customers and attend key business events.

Your Experience

• 5+ years of field sales experience focusing on key customer accounts and delivering value to public sector accounts in the cybersecurity industry.

• Extensive platform selling experience in complex sales with multiple buying centers.

• Experience selling SIEM, EDR, or CNAPP (DevSecOps, CloudOps) solutions is highly preferred.

• Established trusted relationships with CIOs and CISOs with the ability to influence and drive strategic conversations

• Expertise in applying complex solution sales methodologies to drive results.

• Experience working with channel partners and a deep understanding of a channel-centric go-to-market strategy.

• Demonstrated ability to thrive in a fast-paced, high-growth startup environment while collaborating effectively with sales engineers and cross-functional teams.

• Experience operating in a continuous adoption, expansion, and upsell sales motion within a matrixed sales organization is preferred

• Willingness to travel domestically as necessary to meet business needs.

All your information will be kept confidential according to EEO guidelines.

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Prospect and sell into assigned commercial accounts, create and execute a robust sales strategy to penetrate into new accounts and expand into existing accounts
• Be the primary sales driver, managing a pipeline to deliver quarterly/ annual quota; strong discipline around managing sales stages and SFDC hygiene
• Create clear goals and complete accurate forecasting through developing a detailed territory plan
• Understand the competitive landscape and customer needs so you can effectively position the portfolio of Palo Alto Networks solutions
• Leverage prospect stories to create a compelling value proposition with insights into value for that specific account
• Generate velocity to deliver a predictable book of business and drive forecast accuracy utilizing channel ecosystem
• Develop and deploy marketing activities and plans to end-users through our channel sales partners
• Work collaboratively with all cross-functional resources to achieve your quota -inside sales, channel systems engineering, field marketing, cybersecurity sales specialists, the services team, sales ops (including deal desk and the response team), and others
• Travel as necessary within your territory, and to company-wide meetings

Your Experience

• Proven track record of success in achieving sales quotas
• Demonstrated experience selling complex solutions, value selling, and/or consultative sales techniques
• Cultivate relationships with our channel partners to bring channel-centric go-to-market approach for our customers
• Technical aptitude for understanding how technology products and solutions solve business problems
• Demonstrates in-depth knowledge of the full sales cycle and the ability to follow a structured sales process; experience leading all aspects of the sales cycle with the ability to uncover, qualify, develop, and close white-space territories and accounts
• Excellent time management skills, and work with high levels of autonomy and self-direction
• Proficiency in German and English language skills

All your information will be kept confidential according to EEO guidelines.

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Deeply understand your customers' needs through comprehensive research to gain insight into their priorities
• Provide robust support to your team by actively participating in and leading customer meetings
• Conduct a thorough analysis of the weekly territory pipeline and forecasting activities to coach direct reports on effective strategies for closure
• Engage proactively in territory planning and development, fostering (C-suite) relationship building and seizing opportunities to drive revenue by assisting your team in closing deals
• Cultivate a high-performance sales culture that consistently delivers outstanding results in bookings, sales development, and forecast accuracy - Simultaneously, mentor and develop your team for sustained success
• Possess strong technical knowledge of our portfolio, demonstrating the ability to take a holistic approach to solve customers' problems
• Drive and oversee team selling opportunities, ensuring a collaborative and cohesive approach
• Hold both your team and yourself accountable for achieving challenging goals while maintaining a forward-thinking approach in the face of setbacks
• Effectively communicate with leaders at all levels, including the C-suite, and establish open and trusting relationships
• Successfully influence others through adept change management practices
• Develop a winning team through strategic recruitment, hiring, and training, all while upholding our core values
• Build and manage strategic partnerships

Your Experience

• Proven leadership skills with a demonstrated ability to build high-performing teams in fast-paced sales environments
• Expertise in SaaS-based architectures and cloud technology, ideally within the networking or security industry
• Expertise in the Swiss Market
• Ideally 2+ years experience managing a high-performing DQC Team
• Significant experience with both indirect and direct sales strategies
• A consistent track record of year-over-year success in managing sales pipelines and achieving or exceeding targets
• Highly motivated with a focus on execution, a sense of urgency, and an entrepreneurial spirit
• History of consistently meeting or exceeding revenue goals while building and developing teams
• Strong influencing skills, both internally and externally, with effective communication to build consensus across various functional groups
• Understanding that achieving the best results requires teamwork, with the ability to foster strong relationships and collaboration with cross-functional teams
• Experienced in developing and executing sales initiatives
• Demonstrated ability to build and manage strategic partnerships
• Fluent in both German and English, with excellent written and verbal communication skills in both languages

All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.