Director Retail Marketing Brand Na jobs at Nike in United States, Beaverton

WHO YOU’LL WORK WITH

You will joining the North America Partnership Transformation team, supporting our Partner’s

As the Senior, NA PT, Digital CX, you will report directly into the Lead, NA PT Digital CX.

Our mission in the NA Partnership Transformation Digital CX team is to ideate and scale proven consumer experience (CX)

• Support the NA Partner Digital business, on behalf of Partnership Transformation
• Support the ideation & ownership of the external CX digital capabilities across omni-channel retail
• Acts as the subject-matter-expert (SME) of NA PT across current digital capabilities (i.e. UGC, ePDP Excellence, Digital Optimization)
• Partner closely with x-functional Digital stakeholders to deliver against the Digital CX strategy
• Work with non-routine information and develops recommendations for ideas or services

WHAT YOU’LL WORK ON

You’ll be responsible for elevating the Nike consumer experience

• Adopt and adapt digital best practices to win with seasonless initiatives
• Support our initiative to scale ePDP content across must-win FOP’s
• Partner with agencies towards elevating digital optimization (removing friction and increasing Nike’s brand distinction on Partner sites)
• Translate consumer insights into actionable consumer journey experiences
• Foster a test & learn approach, together with MPU PT team, to unlock and optimize digital capabilities
• Results-orientation: set up initiatives for success by ensuring they are focused on the right KPI’s and then help track against them

WHAT YOU BRING

• Bachelor’s degree in Marketing or related field. Will accept any suitable combination of education, experience and training
• 5+ years of Digital CX experience
• An understanding of the sport consumer, shopping behaviour’s, retail journeys and retail trends
• Pre-emptive problem solver, with an ability to assess an issue and develop action steps for resolution
• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal

WHO YOU’LL WORK WITH

You will partner cross functionally with Assortment Planning, Merchandising Planning, Commercial Planning, Location Planning, Merchandising, Market Place Operations and Brand teams.

*Hiring for multiple roles

You Bring:

· Aminimum of 2 years directly relevant work experience

Ability to concisely present complexin meaningful terms to various audiences

WHAT YOU’LL WORK ON

Partner w/ x-functional partners to identify opportunities and execute in-season x-channel trade activities to maximize full-price sales

Maintain and balance healthy inventory levels w/ optimal Weeks of Supply (WOS) for key consumer x FOP x channel across the fleet

Supports timely and accurate execution in support of New Store Openings

The ideal candidate will possess a robust background in digital product management, engineering, and leadership, with a bias for action and a proven track record of driving product development excellence and innovation. You will collaborate closely with key leaders across the company to evolve the digital mindset, align on key experience and technology strategies, and deliver outstanding digital products that maximize business value and operational efficiencies.

• Cross-Functional Leadership: Demonstrated excellence in fostering collaboration and driving results across diverse teams.

• Digital Product Management Expertise: Extensive experience in front-end and back-end capabilities, platforms, and service-oriented architecture.

• Matrix Organization Experience: Proven ability to lead large teams within a sophisticated, matrix organization, utilizing exceptional relationship-building skills and effective communication across all levels.

• Data-Driven Decision Making: Track record of leveraging data and insights to make informed product decisions and drive continuous improvement.

• Strategic Vision: Ability to drive product vision and strategy, aligning with overall business objectives and consumer needs.

• Educational Background: Bachelor's degree required; MBA or advanced degree preferred.

• Professional Experience: 15+ years in the product and/or digital field.

WHO YOU’LL WORK WITH

As a Senior Director of Digital Product, you'll run a world-class Product Management team. This pivotal role has leadership responsibility for key digital products within our Product Innovation, Merchandising, and Creation ecosystem and is aligned across high priority enterprise initiatives.

WHAT YOU’LL WORK ON

You will partner with executives across multiple functions to develop a cohesive product strategy and roadmap, ensuring business goals are met and exceeded. You will lead cross-functional teams focused on Product Innovation, Merchandising, and Creation priorities, grounded in a deep understanding of consumer needs, insights, and data analysis. Above all, you will be a relentless advocate for the needs of our partners serving Nike consumers.

• Strategy Development: Develop and implement strategies to grow and mature the digital product management discipline within ITC.

• Technical and Program Excellence: Influence and enhance technical and program excellence for all Product Development in ITC.

• Cross-Functional Collaboration: Collaborate with and influence business stakeholders, executive leadership, and technology partners to deliver high-quality digital products.

• Culture of Innovation: Foster a culture of continuous improvement, innovation, and customer-centricity within the digital product management team.

• Mentorship and Guidance : Provide mentorship and guidance to product managers, fostering their professional growth and development.

• Industry Trends : Stay abreast of industry trends and emerging technologies to ensure our digital products remain competitive and cutting-edge.

WHAT YOU BRING

• Developed and executed large, multi-faceted product deliveries, with a history of successful launches, across digital platforms globally.

• Drove the goals, strategic direction, and vision for advanced technology tools, digital experiences and capabilities, with a high competence for global expansion and scale.

• Demonstrated success in consumer relevant product introductions with proven growth.

• Experienced working and leading large teams inside a sophisticated, matrix organization, utilizing outstanding relationship building skills and effective communication across all levels.

• Drove innovation and iterative development process, including identifying launch approaches with pilots and testing strategies to perfect and scale product(s) successfully.

• Experience working across all digital platforms and preferably also digital capabilities including proven success leveraging AIML and Gen AI.

• Demonstrated ability to drive product vision and strategy, aligning with Nike's overall business objectives and consumer needs.

• Proven track record of leveraging data and insights to make informed product decisions and drive continuous improvement.

• Excellence in cross-functional leadership, fostering collaboration and driving results across diverse teams.

WHO YOU’LL WORK WITH

Qualifications:

• Bachelor's degree in Marketing, Business, Communications or related field. Will accept any suitable combination of education, experience, and training.
• 5+ years’ successful experience navigating a complex matrix and building key relationships to achieve business results preferred
• 5+ years' account/project management and internal/external relationship management experience, preferably in the Sports industry preffered
• Excellent verbal and written communication skills including meeting facilitation and presentations.
• Proficiency in Keynote, Excel and MS Office applications.
• Ability to manage high profile communication and athlete relationships.
• Ability to juggle multiple time sensitive (both macro and micro) priorities and communicate bad news when necessary.
• True passion, understanding and interest in the Sport industry.
• Ability to travel up to 25% of the time.

WHAT YOU’LL WORK ON

You will work closely with the Sports Marketing Sport Categories and Integration team to innovate around how we serve athletes consistently and holistically.

Key Responsibilities:

• Develop and execute 365 athlete service plans for Nike’s top tier Basketball, Football, and Baseball athletes to deliver against the athlete’s personal interests and priorities, as well as Nike’s holistic service offering, focused on performance, innovation, styling, product, and brand.
• Manage the Basketball, Football, and Baseball athlete service budget to deliver against the entire portfolio, implementing a tiered approach to service.
• Work closely with the NSRL (Nike Sports Research Lab) team to deliver elevated performance services aligned to the athlete’s training, competition, and recovery goals.
• Collaborate with the Styling Services team to develop and execute curated styling journeys for priority athletes to help them shine when the world is watching.
• Connect with Basketball, Football, and Baseball athletes during key sport moments, cultural moments, and Nike moments to deliver elevated services curated for them and for the specific moment.
• Work with Basketball, Football, and Baseball Sports Marketing Reps and functional stakeholders to deliver a premium experience during athlete WHQ visits.
• Manage athlete plan updates in AirTable and SMARTE to ensure a seamless flow of information to key business and leadership stakeholders.
• Work closely with Sports Marketing Athlete Integration counterparts to deliver broader athlete plans, inclusive of both service and Nike integration opportunities.

As theyou will assist in leading and inspiring the North America (NA) Digital Platform Operations team in its effort to create unbreakable consumer relationships. You will leverage digital to fuel the next generation Nike Network and frictionless service at scale.

Elevate an integrated digital user experience

• Evolve the digital platform (Nike.net) and its sales applications through various internal and external sources of information such as user’s feedback, ideation sessions and collaboration between geo teams and global partner go to market teams
• Provide services that are integrated with a seamless, intuitive and user-friendly experience
• Engage frequently and in a creative way with the Nike.net users to stay connected and ahead of the game

Enable the Nike seasonal sell-in process through the right information at the right time

• Collaborate with your global counterparts to activate seasonal stories, product, technology and innovation. Produce additional content assets to fill gap(s) and/or to complement the available package
• Work with the Merchandising organization to seasonally release a complete and on time segmented assortment offering
• Attend and observe key seasonal sell-in meetings to maintain a strong connection and to continuously seek for improvements

40%

• Responsible for driving the digital service model for your respective business segment.
• Responsible for incorporating AE/ Retailers needs to drive adoption of the digital platform and the development of digital tools.
• Gather the necessary feedback and work with the Sr Digital Platform Manager on all enhancement requests.
• Initiate and develop strong working relationships with regional, category or account sales leadership teams through regular meetings to understand the nuances of the businesses and how best we can support that business through our platform.
• Represent NA PGTM on select global projects related to Nike.net. This includes being main point of contact to the global project team, scheduling follow-up meetings outside of weekly project meetings if need be, lead UAT for NA and liaison for comms/TM plan for the related project.
• Work with the GTM Sales Ops team on any changes that impact the business. Account closures, terms and condition changes, sales programs, etc.
• Leverage major communications that come from the Transition Manager and ensure that your business segment understands.

Product Triage30%

• Troubleshoot product visibility issues within Prepare Account Offering (PAO) and Nike.net Order applications.
• Work back with Merchandising to resolve upstream product set up issues.
• Log issues through
  NikeNow
  for all technical issues.

20%

• Develop the training model that best supports assigned business segment ensuring that all AE’s are proficient in Nike.net applications.
• Be proactive in driving adoption, individual trainings, tracking usage of new applications and providing follow-up training materials.
• Develop and execute group training sessions.

Inbox Support10%

• Backup to Digital Platform Ops Specialist
• Support the Inbox coverage in triaging all platform issues that come through the platform.
• Log tickets for technical support with our Production Support team through
  NikeNow
  .

WHAT YOU'LL BRING

• Bachelor’s degree in Business, Sales, Ecommerce, Digitalorequivalent combination of education and experience
• 5+ years professional experience
• Demonstrated ability to achieve results in a dynamic environment and to deliver on strategic, tactical and operational levels
• Excellent verbal and written communication skills, including meeting facilitation and presentation skills
• Pro-active problem solver with the ability to assess a challenge and develop action steps for resolution
• Experience with business process improvement methods & project management skills a plus
• Demonstrated a strong customer and services orientated
• Skilled in Microsoft Office (PowerPoint, Excel), experience with SAP and Salesforce.com is a plus

** Hiring for multiple roles

Our WHQ-based Demand & Supply Management (DSM) team is looking for a Lead Assortment Planner focused on optimizing the Jordan Brand business with our Marketplace Partners. In this role, you will play a pivotal role in bringing Jordan Brand’s marketplace vision to life with specific focus on pre-season forecasting, reacting to in-season trends and results analysis. You will establish clear financial plans while partnering with cross functional teammates to create a line grounded in profitability, productivity, and consumer demand. Strong collaboration is a key, working both internally with Jordan/Nike and externally with Partner Accounts. As a Lead Planner, you’ll bring curiosity, a self-starter mentality, influential communication skills, and a strong ability to operate in ambiguous situations. You’ll have phenomenal data storytelling abilities grounded in retail acumen, planning expertise and supported through elevated excel capabilities.

You Bring:

• Bachelor's degree in Business or related field. Will accept any suitable combination of education, experience and training

• 4+ years experience inPlanning/Buying/Saleswith emphasis on retail/wholesale financial planning and analysis

• Proven ability to leverage large amounts of data, identify critical information, analyze, and potentially create new ways of working to develop a recommendation

• Strong ability to influence through compelling communication.

• Able to think critically and understand the potential of a product in the marketplace while identifying gaps to tops-down and bottoms-up financial plan

• Advanced Excel skills

• Travel up to 15% of the time

On any given day you might be developing style-level plans to inform financial plans that will fuel assortments and influence buy and supply decisions while partnering with key stakeholders. You’ll also continuously monitor performance indicators keeping a pulse on the business: analyzing sales results, managing key product forecasts, in season recommendations and sharing actionable insights on risks and opportunities. You will create plans that optimize business health while achieving financial targets. You’ll use strong communication skills with internal/external partners to elicit information, cultivate productive dialogue, verbalize ideas, and align financial plans with an overarching strategy. You’ll enable success by collaborating with multiple cross functional internal teammates and external planning counterparts.