Sales Overlay Director jobs at Cloudinary in Israel

About Cloudinary and the Emerging Business TeamCloudinary’s Emerging Business (EB) group is Cloudinary’s new products’ launchpad. Our teams are dedicated to bringing new solutions to market and driving their successful adoption within Cloudinary’s ecosystem all the way to Product-Market Fit and beyond.About the RoleWe are seeking a Sales Overlay Director to be a key contributor to the Go-To-Market (GTM) strategy and execution for the more-mature EB products. This role is focused on driving sales execution, enabling sales teams, tracking deal progress, and supporting successful deal closures within Cloudinary’s GTM teams - Account Executives (AEs), Business Account Managers (BAMs), Solution Engineers (SEs), and Channel Sales. In this newly-created position, the Sales Overlay Director will collaborate closely with the General Managers (GMs) of EB products to support them in driving 5X-10X YoY ARR growth.Success in this role requires development of subject-matter expertise, a deep understanding of the system, the ability to demonstrate its value, and the skillset to support account teams in closing deals. Additionally, the Sales Overlay Director will provide real-time visibility to the GMs and leadership on funnel and deal status.Given the global nature of the business, flexibility in working hours is expected, to accommodate engagements across both Europe and America.Responsibilities:✅ GTM Contribution & Sales ExecutionActively contribute to the development and execution of GTM strategies, ensuring strong alignment with Cloudinary’s overall sales motions.Serve as a key connection between EB and Cloudinary’s Sales, Marketing, Customer Success, and Partner Teams.Support and drive high-value, complex sales opportunities, working closely with AEs, BAMs, and SEs.Ensure smooth execution of sales processes, training sales teams, following up on deals, and facilitating successful sales motions.Representing EB at events, webinars and other speaking engagements.Collaborate with EB GMs to implement GTM initiatives and enhance product engagement within the sales ecosystem.✅ Sales Enablement & TrainingDevelop and deliver training programs to ensure sales teams are confident in positioning and selling EB products.Create and refine playbooks, battlecards, and objection-handling frameworks.Provide ongoing coaching and support to sales teams, reinforcing best practices and positioning strategies.Demonstrate EB products effectively, equipping the sales team with the necessary knowledge and skills.✅ Pipeline & Performance ManagementMaintain accurate and up-to-date CRM records to track EB product pipeline details.Provide leadership with visibility into deal progress, forecasting, and probability of closures.Regularly report on pipeline, deal velocity, and conversion rates to ensure strategic alignment.✅ Market & Product InfluencePlay a key role in refining EB products’ positioning, messaging, and roadmap priorities based on sales feedback.Work cross-functionally with Product, Growth, and GTM leaders to optimize adoption and remove barriers to success.Identify and develop new revenue streams and use cases to drive additional growth opportunities.About You:✔ 10+ years of experience in sales execution, sales enablement, or strategic sales roles within a SaaS environment.✔ Strong track record in supporting and driving sales success for new products within an enterprise sales motion.✔ Expertise in sales process execution, CRM management, and deal acceleration.✔ Experience in training and enabling sales teams to confidently position and sell products.✔ Ability to work flexible hours to accommodate engagements across Europe and America.✔ Exceptional collaboration and communication skills to foster alignment across Sales, Product, and Customer Success teams.✔ Experience in developer-first, media management, or cloud technologies is a plus.✔ Experience in a Sales Overlay capacity is a strong plus.Why Join Cloudinary’s Emerging Business?🚀 Contribute to the successful execution of go-to-market efforts for Cloudinary’s newest innovations.🌍 Be part of a dynamic team influencing product and sales execution at a strategic level.💰 Competitive compensation.🔄 Play a pivotal role in ensuring scalable, repeatable GTM execution for EB products.If you’re a results-driven sales professional who thrives on driving adoption of innovative SaaS products, we’d love to hear from you!#LI-BP1

Cloudinary is looking for a Director Technical Marketing Engineer to join our product marketing team. In this role, you will be responsible for hands-on creation of competitive analysis, product demos, technical content, productivity automations, and sales enablement as well as coordinating GenAI-specific launches across the entire Cloudinary product portfolio - Cloudinary Image, Cloudinary Video, Cloudinary Assets (DAM), Cloudinary 3D and our emerging technology.We are looking for someone who can think creatively and enjoys hands-on work to develop new solutions to improve product marketing productivity, sales success and company-wide win/loss analysis. You will own and lead the technical marketing role at Cloudinary as the sole expert responsible for this function. You might be a great fit if you:- Get motivated by problem solving. - Enjoy learning new technologies.- Are passionate about GenAI.Feel energized by developing new solutions - AI Bot for win/loss analysis anyone?Technologies available for use whether you’re an expert or want to learn them (not exhaustive): Snowflake, Salesforce, Zapier, ChatGPT APIs and enterprise account, Arcade, Cloudinary, Wordpress, Cluster AI, Claude, or any other technology you love.Responsibilities:Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos.Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across the portfolio of products.Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities.Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculatorsPartner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets and more across all funnel stagesSupport Product Marketing efficiency and reporting with automation and technical problem-solvingLead and participate in delivering presentations and demos at trade shows and eventsPresent enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligenceProactively build automation to drive internal team efficiency & impact analysis content.About You:8+ years of experience in technical product marketing or a closely related fieldExperience with SaaSCS degree or equivalent API and Coding Experience: Hands on experience with APIs and at least one modern language (ie JavaScript or Python)Media Expertise: Understanding how image and video content is handled on the web — formats, delivery, optimization, and general media workflows.Developer tools and ecosystem:Familiarity with the broader developer ecosystem — frameworks, content platforms (ie Vercel), etc. Marketing operations and automations: Hands-on problem-solving using tools like Snowflake and GenAI for enhanced productivity and analysisExperience crafting competitive battle cards and creating competitive messaging and insights for sales enablementHands on experience building product demos end-to-end with web and product teams, from the story-telling narrative to technical execution in demos, videos, and sales trainingFlexible team player with a proven track record collaborating with and inspiring othersStrong communicator with excellent written and verbal communication skillsPreferred: Expertise with martech stack such as products in image and video/media management, content management, e-commerce platforms, headless architectures, or digital asset management space#LI-GC1

Cloudinary is looking for a Sr Director of Product Marketing to join our team to drive the success of our API-first Video product line. You will own and lead product marketing efforts for our analyst-recognized video offerings and are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the video space. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.Responsibilities:Lead product marketing for the Cloudinary Video product linePosition Cloudinary as a clearly differentiated Video vendor to customers, prospects, analystsBring deep industry insights and subject expertise in the Video space to the product and marketing teamsCraft compelling product messaging and stories for key use cases, industries, personas, and market segments Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customersCreate value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materialsLaunch new innovations to market with impactful storytelling and coordinate launch activities across teamsAdvise product roadmap in close partnership with product management and product strategy teamsRepresent Cloudinary at thought leadership, demand generation, and company events as a Video SMEAdvise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion Analyze the market and key competitors to articulate differentiatorsWork with the PR and AR teams to brief media and analystsDrive win/loss analysis for Video to understand why we win or lose.About You:12+ years of product marketing experience (can include product management experience) 5+ years experience in the video space preferred Must have experience with SaaSExcellent writing and presentation skillsExperience with multiple business buyer personas, including technical buyersProven creativity and messaging skillsHighly analytical, data-driven approachComfortable with both high-level strategy and hands-on work.

Cloudinary is looking for a Sr Director of Product Marketing to join our team to drive the success of our API-first Video product line. You will own and lead product marketing efforts for our analyst-recognized video offerings and are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the video space. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.Responsibilities:Lead product marketing for the Cloudinary Video product linePosition Cloudinary as a clearly differentiated Video vendor to customers, prospects, analystsBring deep industry insights and subject expertise in the Video space to the product and marketing teamsCraft compelling product messaging and stories for key use cases, industries, personas, and market segments Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customersCreate value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materialsLaunch new innovations to market with impactful storytelling and coordinate launch activities across teamsAdvise product roadmap in close partnership with product management and product strategy teamsRepresent Cloudinary at thought leadership, demand generation, and company events as a Video SMEAdvise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion Analyze the market and key competitors to articulate differentiatorsWork with the PR and AR teams to brief media and analystsDrive win/loss analysis for Video to understand why we win or lose.About You:12+ years of product marketing experience (can include product management experience) 5+ years experience in the video space preferred Must have experience with SaaSExcellent writing and presentation skillsExperience with multiple business buyer personas, including technical buyersProven creativity and messaging skillsHighly analytical, data-driven approachComfortable with both high-level strategy and hands-on work.