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Job Title: Field Marketer – India (B2B Tech)
Location: India - Mumbai
Department: Marketing
Reports To: Head of Marketing, India
Job Summary:As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing.
Key Responsibilities:
1. Field Marketing Strategy & PlanningPartner with regional and in-country sales leaders to understand pipeline needs and growth targets.Create localized programs and campaigns to drive awareness, consideration, and conversion.2. Account-Based Marketing (ABM)Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector.Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach.3. Events & Experiential MarketingPlan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows.Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking.Build CXO and decision-maker engagement through curated executive experiences.4. Digital & Social MarketingCreate and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness.Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers.5. Content & MessagingLocalize global content to suit the Indian market across industries and buyer personas.6. Partner & Channel Marketing (if applicable)Support co-marketing programs with key channel and distribution partners.Jointly host partner webinars, workshops, and campaigns to drive shared pipeline.Ensure proper branding and value messaging across partner-led initiatives.7. Analytics & ReportingTrack, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores).Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking.Regularly present insights and recommendations to marketing and sales stakeholders.Required Skills and Experience:5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies.Proven experience in executing integrated field marketing programs in India.Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models).Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing.Expertise in organizing physical and virtual events, managing budgets, and working with vendors.Excellent storytelling and content localization skills.Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization.Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot.Preferred Qualifications:Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.Knowledge of India’s enterprise IT landscape and buyer behavior.Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.
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Your Impact
Customer Success Specialists are passionate technologists who love connecting and working with customers to help them adopt and derive value from the product and address their key business pain points using our best-in-class Cisco observability solutions. They deliver successful outcomes, provide constant guidance, and become trusted advisors so that our customers spend less time fixing issues and more time driving value, innovation and creativity to deliver outstanding digital experiences to their end-users.
Collect and relay customer feedback to internal teams, helping to shape product development and improvements based on customer insights.
Minimum Qualifications
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
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As a Partner Success Manager, you will work with Partners to enable them to build a successful customer success practice. You will be the CX point-of-contact with your aligned Partners, helping them drive software adoption and accelerate the customer lifecycle. Your responsibilities will include:
• Enabling key Partners to drive the adoption of Cisco Software through available programs, including the Lifecycle Adoption Program (LCA).
• Supporting partners in delivering Success Programs and initiatives with their customers and providing feedback to optimize these programs.
• Facilitating workshops and training sessions to educate partners on Cisco products, using successful case studies to drive onboarding.• Monitoring and reporting on the progress of adoption initiatives, assessing their impact, and iterating on strategies as needed.You will collaborate with Partners and CSS Teams to drive software adoption. Additionally, you will work with Sales, Renewals, and the PAM team to assist in driving Annual Recurring Revenue (ARR).
Who You Are
• 9+ years experience in the technology industry
• Advanced understanding of IT/ Infrastructure & Software
• Confirmed ability to drive continuous software value through use cases
• Proven experience in a related function with direct customer advocacy and engagement in post sales or professional services function.
• You are dynamic and strategic, with a strong focus on enabling partners to drive customer adoption of solutions and increase their success.
• You excel at helping partners connect Cisco software to agreed-upon success measures and effectively remove adoption barriers.
• Your expertise in driving usage consumption, customer satisfaction (CSAT), renewals, and expansion is unparalleled.
• You are a coach and mentor, working closely with partners to build their Customer Success standard processes.• Your ability to align with partners and support their success is key to achieving shared business objectives and delivering outstanding value to customers.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our hearts (we get 10 days off each year to do just that).
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As Cybersecurity Account Executive you will be responsible for developing and executing Security opportunities withing the DT Group across EMEA, working closely with our sales teams across the Service Provider customer segments.
In this job you will:These jobs might be a good fit

Market Analysis and Planning
Qualify (Partner Led)
Post-Sales (Partner Led)
These jobs might be a good fit