Director Product Marketing Kids App jobs at Adidas in Saudi Arabia, Riyadh

Role & Responsibilities:
Campaign Planning & Activation
• Lead Window, ISC, and Retail Marketing activations for Originals In-line, Statement, Kids, and Members Day campaigns
• Manage sell-in room ISC setups for Originals and Kids categories
• Ensure aligned-door list accuracy for campaign rollouts
• Coordinate with external agencies to develop ISC/display materials aligned with brand standards
• Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines
• Analyse marketing data, track campaign performance, measure ROI, and identify improvement opportunities

Channel & Store Support
• Drive DTC store openings and activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement
• Support Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)

Market & Trend Insights
• Stay updated on retail marketing trends and best practices to strengthen campaign strategies

KEY RELATIONSHIPS
• Global: Originals BU Retail Marketing, Halo Activation
• Local: VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, Procurement
• External partners (agencies, vendors)

• Traffic, conversion, sales, and comp sales
• Retail activation customer engagement (e.g., engagement metrics)
• Compliance with MaEx/MWB guidelines
• Accuracy of annual/monthly MaEx rolling forecasts (RFC)

• Education: Bachelor’s degree in Fashion, Marketing, Art & Design, or a related field
• Work experience: 2 years of experience in retail marketing, with a proven track record of success
• Language skills: Proficiency in English and Korean (both written and spoken)

Qualifications:
• Proven expertise in Retail Marketing activations (Window, ISC, VM, DTC/WHS/Mono)
• Effective in cross-functional & agency collaboration with brand consistency
• Excellent communication, presentation, and problem-solving skills
• Punctual, positive, and proactive attitude
• Quick learner, open to feedback and continuous improvement

A portfolio must be required for your interview.

Purpose & Overall Relevance for the Organization:

• Bring consumer and sport/street insights into your concepts
• Execute the category direction and drive implementation
• Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
• Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

• Proactively manage range direction and sharpen the creation direction within sport/street area to create leading product winning the market.
• Propose a clear strategy for the range and execution plan, be considered as a range expert bykey relationteam and markets.
• Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
• Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
• Strong & actively analyse business, draw conclusions and propose action steps
• Strong knowledge of product information systems and the interlinking functionsto maintain and enable smooth product info updating.
• Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
• Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
• Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery.

Key Relationships:

• Maintain a strong relationship and ensure constant dialogue/feedback with
  • Business unit and across other BU´s
  • Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
  • Global headquarter and key APAC counterpart (JP/KR/EM)
  • FTW team to create concrete head to toe look

Knowledge, Skills and Abilities:

• Strong knowledge of sport/street industry and familiar with local market landscape to ensure right strategic findings to win
• Deep product knowledge ofproduct creation, consume and retail knowledge in regard to fulfill different needs within GCA market.
• Strong communication skills - transport and deliver information clear and effectively
• Cooperate well and effectively to maintain and develop trustful relationshipswith cross function
• Work independently as well as part of a team
• Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
• Strong analytical skills, be solution driven and result oriented
• Ability to travel
• Actively interested in lifestyle and/or fashion,passion for sport
• People management experiences would be a plus but not mandatory

Requisite Education and Experience / Minimum Qualifications:

• College degree, preferably in marketing / business / fashion
• Minimum of 7 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
• Preferably with womenswear/unisex-wearbackground
• Experience in trade, vertical retail business model or sales is helpful
• Fluent in English
• PC skills (MS Office programs, especially PowerPoint and Excel)

Business Partnering, FP&A & Financial Accounting

• • Partner with the business to drive value creation by enabling informed operational and strategic decisions.
  • Oversee controlling, forecasting, and performance analysis, providing a critical perspective on business drivers to meet targets and improve financial performance.
  • Provide ongoing financial insights for key decisions, including transfer pricing models, sales compensation structures, sales terms, receivables management, inventory optimization, and product clearance strategies.
  • Manage and optimize core financial KPIs—returns, inventory turns, DSO, and cash flow—to achieve annual objectives.
  • Proactively manage the balance sheet and P&L on a monthly basis to maximize returns for adidas Group.
  • Deliver accurate, timely internal and external financial reporting in alignment with Group requirements.
  • Lead the annual budgeting process in coordination with relevant departments and Group Finance.
  • Identify, evaluate, and execute cost reduction initiatives to improve operational efficiency and profitability.

Internal Controls & Policies

• • Safeguard company assets by maintaining robust internal controls and full compliance with Group policies.
  • Ensure strict adherence to the Group Finance Manual in all key financial, control, and approval processes.
  • Lead the annual Global Control Self-Assessment (CSA) to maintain alignment with best practices and policy requirements.
  • Oversee accurate and timely regulatory reporting, ensuring full compliance for all legal entities with tax authorities and other financial institutions.
  • Act as the primary contact for internal and external audits, ensuring adherence to policies, legal standards, and audit requirements.
  • Direct the preparation and submission of HQ financial reports and statutory accounts.
  • Identify and implement opportunities to enhance business processes, efficiency, and control (e.g., inventory management, returns handling).
  • Enforce all Global Profit Protection standards and procedures.

Credit Management

• • Ensure provision of credit control of all customers and drive cash collection within the agreed targets.

Group Function Collaboration

• • Act as market liaison for Tax, Treasury, Commercial Finance, and Group Reporting.
  • Ensure alignment with global initiatives and reporting requirements.

People Management

• • Set clear objectives and manage finance staff workloads and results to achieve goals while adopting best practices and achieving continuous process improvement.
  • Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team.

Key Relationships:

• • All other directors
  • Auditors
  • Group Finance

Skills & Competencies:

• • Strong analytical and commercial acumen
  • Proven leadership and team development capabilities
  • Excellent execution and organizational skills
  • Expertise in process and project management
  • Fluent English (spoken & written)

Qualifications:

• • Degree in Finance, Accounting, or Business
  • 8+ years in senior finance leadership roles (controlling & accounting)
  • Senior management experience, preferably in multinational / adidas environment

Strategic Leadership & Vision

• Define and execute the future-state roadmap for Consumer Engagement, integrating CRM and Membership under a single strategic vision.
• Champion the use of first-party data to deliver personalized, high-impact experiences across DTC, retail, and wholesale channels.
• Serve as the strategic connector for Consumer Engagement between global digital capabilities and market-level business needs.
• Forward thinking and growth minded. Pushing our capabilities and capacity through new approaches, experimentation, and new technology.
• Recruit, mentor, and develop a team of CRM and Membership experts, fostering a culture of innovation, collaboration, and continuous learning to build a best-in-class Consumer Engagement function.

Consumer-Centric Growth

• Drive acquisition, engagement, and retention strategies that increase customer lifetime value (CLTV).
• Innovate and evolve the adidas Membership program, including the development of new activation levers, benefits, and experiential rewards to drive deeper engagement and loyalty.
• Lead omnichannel expansion of CRM and Membership programs, ensuring relevance across digital and physical retail environments.
• Set and manage growth targets aligned with broader business objectives.

Partnership & Collaboration

• Represent adidas Consumer Engagement needs in strategic negotiations with key partners.
• Collaborate cross-functionally with Brand, Retail, eCommerce, Media, and Global teams to ensure alignment and shared impact.
• Partner with Finance and Global Membership to evolve performance modeling and long-range planning metrics (e.g., CPA, CLTV).
• Partner with key stakeholders to explore, develop, and execute opportunities to grow and leverage our 1st party and partner data.

Operational Excellence

• Guide the development and execution of scalable, cost-effective, and locally resonant engagement programs.
• Ensure governance and prioritization of global Consumer Engagement initiatives based on market needs and impact.
• Own and manage the Consumer Engagement budget, including forecasting, and demonstrate a strong understanding of the financial drivers of the business to ensure a positive return on investment for all initiatives.

Key Relationships

• Local Brand Marketing - Digital Activation, DTC Retail Marketing, Brand Studio NAM, Brand Communications, Media
• Commercial Channel Teams
• Global Digital – Membership, Consumer Engagement, Product Owners

Knowledge, Skills and Abilities

• Proven leadership in CRM, loyalty, or consumer engagement roles, ideally in a retail or DTC environment.
• Deep understanding of data-driven marketing, customer segmentation, and lifecycle management.
• Experience with enterprise level CRM systems, Customer Data Platforms, Data Clean Rooms, and analytics tools.
• Strong strategic thinking, with the ability to translate insights into actionable plans.
• Excellent communication, negotiation, and stakeholder management skills.
• Experience with omnichannel marketing and integrating digital and physical consumer journeys.
• High comfort with analytics, performance modeling, and financial planning.

Requisite Education and Experience

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 10+ years of experience in CRM, Membership, or Consumer Engagement.
• 5+ years of experience leading cross-functional teams and managing senior stakeholders.
• Experience working with complex data ecosystems and strategic partnerships.

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life andAD&Dinsurance, which can be supplemented with employee-paid coverage. Employeesare able toenroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including12 weeksof paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.

Key Accountabilities

• Develop and drive the Olympic Sport(s) player strategy for the US
• Partner with Team to help scout next generation players and maintain a database of potential signings.
• Sign and retain key players, working with both agents and internal stakeholders.
• Maintain daily relationships with players, ensuring a premium level of service.
• Heavy travel and overtime may be required during peak season, up to 40%.
• Support the execution of category initiatives by placing product buys and forecasting distribution of product based on internal event calendar.
• Manage the merchandise program for all category related partners
• Leverage internal reporting to ensure accurate and timely execution of activations
• Coordinate administrative program operations such as order tracking, filing, budgeting and related correspondence.
• Coordinate product distributions based on seasonal availability and provide alternate solutions that create opportunities to influence purchasing decisions of the consumer.
• Coordinate with Brand Activation on programs related to advertising and collateral materials.
• Coordinate athlete travel booking and expense reimbursement.
• Assist with the execution of athlete appearances and retail promotions

Knowledge Skills and Abilities

• Extensive knowledge of assigned sport/category
• Ability to exercise independent judgment and decision making skills
• Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
• Ability to present effectively to groups, including members of all organizational levels
• Strong Negotiation Skills
• Excellent verbal and written communication skills
• Ability to maintain a professional attitude in fast paced, changing environments.
• Ability to communicate with people on different levels within and outside the organization
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)

Qualifications

• Four year college or university degree, emphasis in marketing or business preferred.
• Minimum of 3 years related experience and/or training;
• Equivalent combination of education and/or experience may be substituted for a degree.

• AD&Dinsurance, which can be supplemented with employee-paid coverage. Employeesare able toenroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including12 weeksof paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.

Purpose :

• Recognize sport and consumer insights
• Heavily influence category direction and drive its implementation
• Execute strategies to tactical plans
• Steer a cross-functional product creation team to deliver the category vision
• Lead and develop

Key Responsibilities:

• Manage a team and develop their functional and social skills using available resources to create a top performing team.
• Set and manage strategic category direction; ensure cross-functional alignment.
• Identify new business opportunities to drive innovation and / or commerciality.
• Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.
• Have full understanding of the product creation process to drive it forward.
• Be a role model for all team members in regards to strategic direction and the product creation process.
• Show leadership through living the brand values while fostering a performance culture.
• Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.
• Challenge the cross-functional team to ensure creation of industry leading products.
• Analyze and report category business performance to ensure achievement of category KPIs.
• Positively represent the Creation team for Kids apparel both internally and externally.
• Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction.
• Build an understanding of product information systems and the interlinking functions – clarity on respective timelines.

Key Relationships:

• a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s
• Cross-functional team (Design, Development, GTM, Materials, Costing, Planning)
• Markets and relevant key retailers

Knowledge, Skills and Abilities:

• Project management, problem solving, working through ambiguity
• Manage a team to create industry leading products
• Inspire, coach and lead; set framework for performance and growth
• In-depth knowledge of respective product category
• Advanced analytical skills, be solution driven and result oriented, strong business orientation
• Ability to thrive in a fast-paced environment
• Strong communication skills
• Lateral thinking and challenge status quo
• Profound consumer, market and retail knowledge especially in regard to different needs of different countries/ regions
• Step up to conflicts and work towards a diplomatic solution
• Execute change management
• Cooperate effectively to maintain and develop trustful relationships
• Ability to travel
• Passion for sports

Requisite Education and Experience / Minimum Qualifications:

• College degree, preferably in marketing/business /textile/fashion
• Minimum of8years Product Marketing experience with APP, FTW or ACC background
• Experience and excellent knowledge/solid insights on Kids category
• Experience in trade or sales is helpful
• Fluent in Englishis a plus
• PC skills (MS Office programs)