Adidas SR SPECIALIST RETAIL MARKETING ORIGINALS BRAND ADIDAS 

Saudi Arabia, Riyadh Region, Riyadh 

914754660

Role & Responsibilities:
Campaign Planning & Activation
• Lead Window, ISC, and Retail Marketing activations for Originals In-line, Statement, Kids, and Members Day campaigns
• Manage sell-in room ISC setups for Originals and Kids categories
• Ensure aligned-door list accuracy for campaign rollouts
• Coordinate with external agencies to develop ISC/display materials aligned with brand standards
• Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines
• Analyse marketing data, track campaign performance, measure ROI, and identify improvement opportunities

Channel & Store Support
• Drive DTC store openings and activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement
• Support Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)

Market & Trend Insights
• Stay updated on retail marketing trends and best practices to strengthen campaign strategies

KEY RELATIONSHIPS
• Global: Originals BU Retail Marketing, Halo Activation
• Local: VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, Procurement
• External partners (agencies, vendors)

• Traffic, conversion, sales, and comp sales
• Retail activation customer engagement (e.g., engagement metrics)
• Compliance with MaEx/MWB guidelines
• Accuracy of annual/monthly MaEx rolling forecasts (RFC)

• Education: Bachelor’s degree in Fashion, Marketing, Art & Design, or a related field
• Work experience: 2 years of experience in retail marketing, with a proven track record of success
• Language skills: Proficiency in English and Korean (both written and spoken)

Qualifications:
• Proven expertise in Retail Marketing activations (Window, ISC, VM, DTC/WHS/Mono)
• Effective in cross-functional & agency collaboration with brand consistency
• Excellent communication, presentation, and problem-solving skills
• Punctual, positive, and proactive attitude
• Quick learner, open to feedback and continuous improvement

A portfolio must be required for your interview.