GE HealthCare Global Product Marketing Director Monitoring Solutions 

United States, Wisconsin 

998081399

Essential Responsibilities

• Develop, lead & implement a coherent global marketing growth strategy for Monitoring Solutions in partnership with Global Product Management, PCS Business Marketing, Region Marketing, and key segment leadership.
• Lead the commercialization efforts for New Product Introductions & support key milestone deliverables for CMO marketing reviews including: value proposition creation, positioning/messaging development, pricing strategies, and claims development.
• Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify white space/new business and market opportunities.
• Pulse the market by performing ongoing clinical and industry trend analysis and partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify new business and market opportunities.
• Collaborate with key segment stakeholders to support long-term strategy planning, annual product planning, and annual budget planning process.
• Lead & drive performance management (daily management) to create visibility, drive accountability and a win-the-week mentality to exhibit marketing’s impact to the business.
• Play an integral role in marketing’s transformation including support of marketing training/development, new process implementation & adoption, best practice sharing, and building a strong marketing community.

Required Qualifications

• 10+ years of experience in marketing, business, or related field, with a minimum of 5 years within the Healthcare industry.
• Bachelors Degree in Marketing, Business Administration, or a related field.
• You bring a minimum of 3 years of experience leading and building a team of marketing professionals and the ability to manage in a matrix organization.
• You have a minimum of 3 years of demonstrated marketing experience supporting healthcare products and are well-versed in global upstream marketing principles; including but not limited to integrated marketing planning, insights generation, value proposition creation, pricing strategies, claims development, go-to-market approaches.
• You bring a minimum of 3 years of proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.

Desired Characteristics

• Master’s Degree in Marketing, Business Administration, or a related field.
• You bring the ability to deeply understand the customer & market to create innovative customer-focused strategies and able to conceptualize and articulate the vision.
• You bring the ability to operate effectively in a matrix, multi-tasking, dynamic environment, while maintaining forward thinking and customer first attitude.
• You bring strong business management and resource allocation skills including business plan development.
• You have strong executive level presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize, develop, build rapport, and influence.
• You are able to operate independently and effectively in a multi-tasking, dynamic and fast paced global environment, while maintaining a forward thinking and customer first attitude.
• You bring knowledge and ability to apply Lean principles.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.