Artlist B2B Senior marketing writer 

Israel, Tel Aviv District, Tel Aviv-Yafo 

998055633

We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard.

Key responsibilities:

Lead B2B content

• Own messaging and content initiatives for the B2B audience
• Take the lead on sales cadences, one-pagers, case studies, sales decks, and lead forms, together with B2B email protocols, newsletters, LPs, banners, and video ads
• Partner with Product Marketing and Sales to write compelling copy that matches brand guidelines
• Partner with UX writers to optimize texts for sales prospects’ in-product journeys
• Utilize A/B testing and data insights to optimize the content
• Lead thought leadership ghostwriting initiatives for senior executives
• Lead the annual Artlist trend report
• Support the PR manager with creating compelling press releases

Develop creative concepts and messaging

• Help develop creative concepts and messaging for marketing campaigns across various channels, including emails, banners, websites, landing pages, and videos
• Conduct research and stay up-to-date on industry trends to ensure our messaging is relevant and impactful
• Build and maintain a deep understanding of user motivations and workflow tensions to be able to write text that speaks to them in their language
• Participate in brainstorming sessions and contribute creative ideas that support our marketing goals

Write conversion-focused copy for marketing materials across audiences

• Collaborate with designers to create copy that complements the design and vice versa
• Maintain the Artlist and Motion Array brand guidelines and voice across all marketing materials
• Drive user conversion and retention with engaging copy for marketing materials such as landing pages, ads, email campaigns, banners, and videos

Edit and proofread copy

• Edit and proofread copy to ensure accuracy, clarity, and consistency
• Ensure all copy meets the Artlist/Motion Array brand guidelines, messaging strategy, and voice
• Make revisions to the copy as needed, based on feedback

Own projects and be a team player

• Meet project deadlines and manage multiple projects simultaneously
• Work closely with all stakeholders to ensure copy is delivered on time and on-brand
• Communicate regularly with stakeholders to ensure their needs and expectations are being met
• Update the Monday board with tasks and status
• Support other writers with proofreading and editing as needed

Be connected to Artlist’s business KPIs

• Understand how each project contributes to the business KPIs
• Liaise with User Acquisition, Marketing Automation, and Product Marketing teams to track the performance of content and optimize it based on data insights
• Stay up to date with newsletter performance and optimize content based on data insights

• 5+ years of proven experience in marketing copywriting positions
• Mother tongue English, with exceptional grammar, spelling, and punctuation.
• Experience writing B2B marketing content such as one-pagers, sales presentations, and sales email cadences
• Strong portfolio showcasing your copywriting skills and creativity
• Exceptional attention to detail and ability to deliver error-free copy
• Ability to manage multiple projects simultaneously
• Knowledge of the music and film industries is a plus