Capital One Director Brand Marketing Capital One Auto 

United States, Texas, Plano 

996410772

Drive the Future of Auto Financing

What You’ll Do

• Develop & Execute Brand Strategy: Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.

• Lead Integrated Marketing Campaigns: Oversee cross-channel campaigns that drive awareness, engagement, and customer acquisition across digital, traditional, and experiential touchpoints.

• Strengthen Brand Identity: Ensure consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.

• Drive Thought Leadership & Market Influence: Position the company as an industry innovator through content, public relations, and executive visibility strategies.

• Enhance Customer Experience: Collaborate with product, sales, and customer service teams to ensure the brand experience is seamless, engaging, and customer-focussed.

• Leverage Data & Insights: Use analytics and customer insights to inform marketing strategies, optimize performance, and measure brand health.

• A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.

• Lead & Inspire a High-Performing Team: Build, mentor, and manage a team of brand marketers.

What You Bring

The ideal Candidate will have:

• Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or business-facing industries.

• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.

• A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.

• Expertise in multi-channel marketing—from digital, social, and content marketing to traditional and experiential activations.

• A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.

• Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.

• Exceptional storytelling and communication skills, both written and verbal.

• Experience working with internal creative teams and agencies to execute high-quality campaigns.

• B2B marketing experience preferred, particularly in building brand equity and driving customer and partner engagement.

Basic Qualifications

• Bachelor's Degree or military experience

• At least 6 years of experience in Brand, Marketing, or Communications

• At least 3 years of people management experience

Preferred Qualifications

• Master’s degree in Marketing, Communications or Business

• 3+ years of experience in direct marketing and brand management in a Business to Business (B2B) environment

• 3+ years of work experience in financial services or auto industry

• 5+ years of people management experience

• 8+ years of experience in Brand, Marketing, or Communications

Plano, TX: $181,800 - $207,500 for Director, BrandThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.