3M Segment Marketer 

China, Shanghai 

993179473

Job Description:

IoT Segment Marketer, Consumer Electronics, EMSD, GCA

The impact you will make in this role:

•Own the results and the activation of segment specific campaigns/plans in the area (Sales by segment, pipeline of opportunities, segment market share growth). Responsible for tracking results by country and by segment.

•Identify new opportunities by country in the region considering segment process maps and risks to implement campaigns and marketing programs in prioritized segments, co-working with sales, portfolio marketing, activation marketing, digital marketing and application engineering team.

•Inspire sales teams for new customer coverages, new application exploration and product promotions.

•Be the voice the Customer back to GCA and global team about customers and segment needs, focused on prioritized markets.

•Be responsible to linked to portfolio leaders to find right product alternatives based on segment processes and customer needs.

•Leveraging 3M technology portfolios, application expertise, marketing, insights etc., to develop penetration plans for IoT segment with One 3M product offerings

Your Skills and Expertise

•More than five (5) years of experience managing Consumer Electronics market needs.

•Better to have experience in segment marketing, business development or portfolio marketing.

•Experience interpreting market research or market insights in concert with additional data and business results.

•Demonstrated segment experience and ability to leverage knowledge in different markets approach.

•marketingbusinessexperience,creating andimplementingand marketing programs considering brand owner, components maker, converters and channel partners’ needs.

•Experience understanding different go to market models.

•Ability to lead across functions with excitement and enthusiasm and bringing the team/organization along on the journey.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.