Nike Expert Kobe Brand Marketing NA 

United States, California, Los Angeles 

993023030

You will partner with our North America Brand Directors and marketing leaders around the geography to lead our brand marketing plans including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts. You will work across global, geo and cities to drive a brand map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally.

You will bring the Global Kobe brand plan to life and manage collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners. Support an end-to-end process to gain insight from consumers including cultural trends. Oversee product integration into seasonal programming. Support development of annual and seasonal programming plans. Manage asset development and distribution across multiple channels. Deliver digital-first plans from ideation to execution. Pioneer new ways of working with key cities and marketing functions. Manage campaign progress measurement and recapping teardowns.

As the NA Kobe Brand Expert, you will:

• Obsess the basketball consumer and his needs
• Drive and deliver the NA brand strategy for the Kobe Bryant business, including Athlete plans to grow the brand, and seasonal marketing strategies to drive priority stories.
• Manage collaboration from idea to execution, engaging with our key cross-functional and cross-sport partners
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into Geo and city programming and activations
• Partner upstream and downstream with global product and design, merchandizing and sports marketing to drive both upstream and downstream plans
• Oversee brand campaigns and product integration into seasonal programming
• Support development of annual and seasonal programming plans
• Manage asset development and distribution across multiple channels
• Identify integrated opportunities and alignments between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture
• Track and manage seasonal campaign progress measurement. Recapping + teardowns.

You will collaborate with teammates across Nike to build more effective and efficient ways to encourage and connect with athletes across the geo. Key internal and external partners include:

• LA Men’s Brand Team
• NA Basketball Leadership Team + Additional NA Field of Play (Sports) leadership teams when applicable
• Global Kobe and Athlete Brand Teams
• NA Women’s & Kids Construct Teammates
• Sports Marketing
• Communications (PR)
• Digital Marketing
• Retail Marketing
• Energy Marketing
• Creative
• Media
• Additional City Marketing Teams
• Sales & Merchandising
• Agency & Production partners
• NBA Partners

• Bachelor’s degree in marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• 8+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
• Extensive knowledge of the Nike basketball product and athlete portfolio
• Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
• Digital first approach with strong initiative and curiosity to cultivate innovation
• Exceptional verbal and written communication skills
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment