What You’ll Do:
- Kickstart Your Career with Cybersecurity Training
- Get hands-on experience with industry-leading cybersecurity solutions, including Fortinet certifications.
- Familiarize yourself with prospecting tools (Clara, LinkedIn, Salesforce, and more) used to drive impactful client engagements.
- Analyze and Segment Client Accounts
- Dive deep into low-contribution accounts to uncover their needs and uncover untapped opportunities.
- Collaborate with team leaders to segment and prioritize accounts, designing targeted re-engagement strategies that deliver measurable impact.
- Create Tailored Sales & Marketing Content
- Develop compelling sales materials and personalized marketing campaigns tailored to the unique challenges of each account.
- Curate digital engagement assets (e.g., HighSpot Rooms, Salesforce updates) to strengthen relationships with high-potential clients.
- Design email campaigns and leverage webinars, product demos, and social media outreach to reignite interest in underexploited accounts.
- Engage and Follow Up with Clients
- Take ownership of tracking client interactions and ensuring timely follow-ups to keep opportunities alive.
- Contribute to organizing and promoting virtual and in-person events aimed at re-engaging key accounts, strengthening relationships, and showcasing Fortinet solutions.
- Help drive the success of sales events, from logistics coordination to partner collaboration and follow-up strategies.
- Measure and Optimize Success
- Analyze and report on the effectiveness of your initiatives, providing actionable insights to help optimize strategies and improve sales outcomes.
- Regularly update CRM systems, ensuring accurate and up-to-date account data to streamline account management.
Key Deliverables:
- Detailed reports on account performance, with actionable recommendations for improvement
- Optimization suggestions to boost account re-engagement success
- Comprehensive interaction tracking and analysis documents
Skills You’ll Develop:
- Cybersecurity Expertise : Understand the B2B sales cycle in the rapidly evolving cybersecurity space.
- Client Data Analysis : Gain hands-on experience in segmenting client accounts and developing data-driven strategies.
- Sales & Marketing Mastery : Learn the art of crafting compelling B2B marketing content, and execute targeted campaigns to capture client attention.
- CRM & Tools Proficiency : Build expertise in CRM platforms and client engagement tools to drive high-impact sales actions.
This role offers an exceptional learning opportunity to work alongside experts in a rapidly growing industry. You’ll gain direct exposure to high-level sales strategies, engage with key clients, and develop your skills in account management, marketing, and cybersecurity. As a result, you’ll leave with practical knowledge that will be invaluable as you launch your career in sales, marketing, or cybersecurity.