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Google Analytical Lead B2B Technology United States, New York, New York 991760961
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Minimum qualifications:
Preferred qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with brand and performance marketing measurement and attribution techniques (e.g., MMM, Experiments, MTA, incrementality, etc.)
Preferred qualifications:
- Experience advising clients on marketing/business performance and influencing decisions with insights and measurement.
- Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), and brand analysis techniques.
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.
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