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Cisco Senior Product Marketing Manager United States, Georgia, Atlanta 98741442
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Remote United States
The application window is expected to close on 9/19/25
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Your Impact
You'll be the critical bridge between engineering innovation and market success, translating complex infrastructure capabilities into compelling value propositions. This role demands someone who can engage with enterprise architects on technical transformation challenges while crafting strategic narratives that resonate with C-level executives facing infrastructure modernization decisions. You are primarily responsible for external-facing activities ensuring your product’s market success and understanding key industry trends and your customers’ struggles. You will work closely with sales, campaigns, and customer success teams to ensure your product positioning resonates with target customers, driving product visibility, adoption, and overall success.
Key Responsibilities:
- Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy for hybrid infrastructure solutions, identifying adoption patterns, use cases, target markets and customer segments operating across virtualized and containerized environments
- Customer-Centric Product Evolution: Engage directly with early adopters and design partners to understand infrastructure pain points, application dependencies, and operational requirements. Transform these insights into product requirements and positioning that addresses real-world hybrid cloud scenarios
- Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Infrastructure and Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
- Enable Sales and Partners: Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events. Serve as subject matter expert.
- Conduct Market Research: Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats. Conduct meticulous competitive analysis to ensure the product is positioned successfully.
- Influence Partners, including Executives: Use excellent communication skills for effective engagement. Demonstrate your strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.
Minimum Qualifications:
- 10+ years in enterprise infrastructure/platform technology with at least 5 years in product marketing or technical product management
- Bachelor's degree in computer science, engineering, or equivalent technical experience
- Hands-on experience with both VMware vSphere/ESXi and Kubernetes/OpenShift environments
- Proven track record working with enterprise customers on infrastructure modernization initiatives
- Deep understanding of application architectures, infrastructure dependencies, and platform integration challenges
Preferred Qualifications:
- Direct experience with infrastructure transformation and application modernization projects
- Knowledge of specific technologies: vMotion, Storage vMotion, Kubernetes operators, Helm charts, persistent volumes, and CNI plugins
- Understanding of enterprise concerns: compliance, data gravity, licensing optimization, and TCO modeling
- Experience with related technologies: Tanzu, Anthos, AWS Outposts, Azure Arc
- Experience presenting to business and technical audiences at conferences like KubeCon, VMworld, or Red Hat Summit
- Experience speaking publicly to an executive-level audience
- Product marketing experience
- MBA
- Strong project execution skills, attention to detail, and a risk-mitigation mentality
- Self-motivation and partnership a strive to find new and innovative solutions
- Excellent analytical, problem-solving, and reporting skills in customer-facing roles
- Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
- Collaboration with internal and external partners
Critical Success Factors:
- Anticipate customer objections around platform compatibility, performance considerations, and operational complexity
- Build trust with skeptical infrastructure teams who've experienced failed transformation initiatives
- Create compelling business cases that justify infrastructure investments
- Navigate complex enterprise procurement cycles with multiple stakeholders
- Balance technical accuracy with accessible storytelling
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