Vastdata FP & Business Partner – Marketing 

United States 

987350108

Key Responsibilities:

• Financial Analysis: Provide comprehensive financial analysis and insights to support marketing strategies and initiatives. Monitor key performance indicators (KPIs) and identify trends to inform decision-making. Analysis and interpretation and validation of marketing metrics such as CAC, LTV, Payback Periods, ROI, pipeline generation and conversion.
• Planning & Forecasting: Lead the annual and quarterly planning process for the Marketing department, including forecasting pipeline generation and marketing expenses. Work closely with marketing leaders to ensure alignment with business objectives. Maintenance and reconciliation or actuals v plan.
• Pipeline Model : Develop and maintain a sales pipeline model including analysis of conversion metrics, evaluation of lead sources, cost per lead and ROI.
• Cross Functional Collaboration: Partner with marketing, sales, and BI leaders to assess ROI on marketing campaigns and initiatives. Provide financial guidance to optimize spend and drive efficiency.
• Strategic Support: Participate in strategic planning sessions, providing financial insights to shape marketing strategies and initiatives. Support business cases for new projects and investments.
• Process Improvement: Continuously evaluate and improve financial processes and reporting to enhance efficiency and accuracy.

Qualifications:

• Bachelor’s degree in Finance, Computer Science, Statistics/Mathematics, Accounting, or related field.
• 7 + years of experience in FP&A, finance, or business analysis, preferably in a high growth environment focusing on go to market finance.
• Highly numerate with strong analytical skills and the ability to interpret complex data and present it in a clear, concise manner.
• Excellent financial modeling and forecasting techniques, as well as advanced Excel skills, ideally VBA, power query, power BI, etc.
• Strong grasp of Salesforce.com, NetSuite and Tableau.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.