Lead Digital Commerce CX planning for both Direct (beatsbydre.com) and Channel (Amazon, Target, etc.)Manage the optimization of existing digital experiences such as PDPs (product detail pages), category pages, home pages, brand stores.Lead digital production efforts to support our fast paced drops program on beatsbydre.com.Works closely with Brand Project Management and cross functional teams to ensure key dates and deliverables are met for any creative work used by Digital + Channel teams, surveying WW Partner Comms needs to make sure their campaign planning is supported, and plans contingencies when they’re not. Manage creative development of customized requests to support partner/drive activity and paid media efforts from intake through concepting and, ultimately, delivery - along with miscellaneous Apple value prop messaging (i.e., advantages of purchase direct) - maintaining specs and documentation to ensure consistency and excellency for key partners.Manage our digital content localization process to scale work globally.Schedules workback timing for projects, keeping partners abreast with any changes.