JPMorgan Marketing Transformation Lead Vice President 

United States, Texas, Plano 

980567138

As a Marketing Transformation Lead within Chase Home Lending, you will be instrumental in achieving our business objectives by utilizing data and technology to customize marketing across various channels such as digital, branch, and advisor. In this innovative role, you will spearhead the transformation of our marketing capabilities by leveraging data, decision-making algorithms, and technology to expand and personalize marketing across multiple channels. Collaborating closely with cross-functional partners like Data & Analytics, Decision Sciences, Audience Management, and Marketing Platforms, you will apply a product-oriented approach to define use cases, assess alternatives, prioritize opportunities, and deliver a roadmap using Agile methodologies.

Job Responsibilities:

• Develop roadmap of use cases with cross-functional alignment, applying an Agile delivery approach
• Devise organizing framework for data and models needed to deliver marketing use cases accounting for factors such as business impact, user experience, data complexity, and compliance
• Determine strategy to activate marketing data across channels using technology platforms such as customer data platforms, marketing automation, and personalization technologies
• Support delivery of roadmap of key marketing technology platforms and vendors
• Support marketing data and technology governance initiatives

Required Qualifications, Capabilities and Skills:

• 7+ years leading marketing transformation projects using Agile methodologies
• Technology strategy & execution: end-to end management from business objectives, current state assessment, gap analysis, and resource management to delivery of an Agile roadmap
• Cross-functional execution: work effectively in a matrixed environment across Home Lending Marketing and stakeholders such as Insights, Product, Decision Science, and Finance
• Communication: build narratives around complex topics in written and verbal formats, across functions and levels including senior leadership
• Bachelor’s degree from an accredited institution

Preferred Qualifications, Capabilities and Skills:

• Marketing technology: experience with modern marketing stacks across web, mobile apps, Customer Relationship Management (CRM), Customer Data Platform (CDP), master data management, and marketing automation
• Learning agility: adapt to a dynamic environment across business, product, and technology
• Master’s degree/MBA in Information Systems from an accredited institution