EY CBS-BMC-Creative Services - Assistant Director-Senior 

India, Karnataka, Bengaluru 

978959535

Role Type Senior Copy Writer / Associate Creative Director

As a Senior Copy Writer, you will have a unique blend of creative vision and strategic thinking, to lead our team and will act as a strong creative strategist and a creative leader.

You will own the creative conceptualization, copy writing and presenting to the clients, across multiple formats - ensuring that all creatives are on-brand, user-centric and aesthetically proficient. With a passion for problem-solving and creative strategy, you will lead creative brainstorms with stakeholders and other teams to produce best-in-class creatives that intrinsically align with the EY brand and business objectives. With your impeccable creativity, you are a versatile and reliable leader who can elevate any creative conceptualization, storyboard or creative direction for projects across multiple channels.

Your key responsibilities

• Deliver great creative ideas that shape audience perception, engagement, and participation.
• Coach and train the wider team.
• Provide creative leadership to the team to deliver great creative campaigns.
• Produce strategically sound conceptual work.
• Adhere to EY brand guidelines, meet, and exceed defined expectations in terms of aesthetics, quality, turnaround time, budget, and efficiency.
• Stay up to date with current and future designs, web standards, concepts and industry trends and advocate the same to team members and customers.
• Provide creative direction to support the team, coordinate with team members and others to resolve issues, as necessary.
• Proactively identify opportunities to employ pop culture trends, creativity, executional approaches
• Lead project discussions with customers with a customer-centric mindset
• Prioritize deadlines and effectively manage multiple creative projects parallelly
• Be a part and contribute towards various organizational initiatives.

Skills and attributes for success

• A user-centric mindset with creative, innovative, and analytical approach
• Creative vision and concept development
• Team leadership and collaboration
• Brand development and strategy
• In depth understanding of the current AI tools and you can leverage to up the creativity
• Excellent communication and presentation skils
• Exceptional attention to detail

To qualify for the role, you must have:

At least 12 years of overall experience in a fast-paced global environment, with a minimum of 8 years in advertising agencies

What we look for

• Strong business acumen along with creative vision
• Creative problem-solving mindset with a flexible can-do attitude
• A growth mindset creative who loves to collaborate, ideate and deliver breakthrough work
• Experience in leading and managing creative teams, as well as developing junior creative talent
• Self-starter who loves challenges and makes big things happen by working together
• Experience working with global clients.
• Confidence, maturity and ability to build strong client relationships.
• A strong team player who is comfortable working collaboratively with others.

What we offer

EY GDS is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to creative consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you : We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.