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As the Enterprise Marketing Manager, you are responsible for driving pipeline generation through enterprise and ABM initiatives to meet or exceed revenue goals. You will develop and drive targeted marketing programs to generate awareness, build quality pipeline, move prospects through the sales cycle and help to build customer relationships. You will collaborate closely with cross functional teams within Snowflake to plan and execute.
This is a hybrid role and the work location will be primarily based in Mumbai.
JOB DESCRIPTION
Identify enterprise customer requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
Develop & implement end-to-end marketing programs including ABM, executive engagement, demand generation, joint partner programs and industry specific initiatives
Identify the most effective enterprise marketing materials, channels, and messaging for key accounts
Engage & maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications, and enterprise marketing-driven campaigns/promotion strategies
Own & drive executions within budget, logistics, timelines & vendor management
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
REQUIREMENTS
10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
Bachelor's Degree in, Marketing, Business Administration, or related field
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
Experience building and delivering of enterprise field marketing campaigns, events, executive and key account programs and joint partner activity
Hands-on execution ability with effective project and time management
Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
Ability to maintain an optimistic, approachable, and proactive attitude
Fluency in English language
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