As a Data Scientist Senior Associate, within the Marketing Analytics team, you will focus on analyzing performance and informing optimal strategy for marketing campaigns for newly on-boarded and tenured customers.
Job responsibilities
- Own end-to-end analytics for multiple campaign strategies which includes, regular campaign performance measurement, unstructured ad hoc analysis of customer behavior, A/B and incrementality test reads, and profitability and optimization analysis
- Consult on experimental design and data collection
- Interpret results and present to stakeholders and senior management
- Partner with marketing strategy managers to optimize campaigns and develop new strategies
- Able to develop skills to provide best-in-class analytics to the business
Required qualifications, capabilities, and skills
- Bachelor’s and Master’s degree in a quantitative discipline (Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance or related fields)
- 3+ years of experience in applying statistical methods to real world problems
- 3+ years of experience with SQL and at least one of the following analytical tools: SAS, Python, R
- Experience with visualization techniques for data analysis and presentation
- Experience with web analytics tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
- Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Preferred qualifications, capabilities, and skills:
- Tableau and Python preferred
- Intellectually curious and eager to become subject matter expert in their focus area
- A strategic thinker with the ability to focus on business goals
- Highly organized and able to prioritize multiple tasks