PayPal Personalization Product Manager 

United States, Texas, Austin 

973159682

Job Description:

As a product manager for Marketing Technology, you will drive strategy, vision, roadmap and own the features of key marketing technologies that will be leveraged B2B & B2C, primarily focused on personalization & experimentation, bringing new thinking around leveraging touchpoints like In-App, Push Notifications, Web placements to deliver omni-channel & hyper personalized experiences. In this role, you will be accountable for product requirements and will be required to partner with marketing, architecture, engineering and critical enabling functions such as privacy, legal, analytics, data science and enterprise data teams to deliver solutions. You will leverage your knowledge of marketing and marketing technology capabilities to evangelize the art of the possible to key stakeholders across Marketing & Product.

Your Day to Day

• Lead discovery and requirements to establish product vision, success metrics, maturity roadmap, capability and features and translate them into actionable testing hypotheses and impactful personalization strategies.
• Develop, implement, analyze, and optimize A/B tests and personalization programs across app and web
• Lead the ideation, testing, and iteration of new personalization concepts designed to enhance engagement and deliver meaningful value to users
• Apply personalization strategies at key moments from onboarding to discovery, cross-sell and beyond – to create seamless, and rewarding experiences
• Represents customer passionately in trade-off decisions within domain. Helps simplify customer experiences by eliminating unnecessary features, customization and reducing technical debt
• Communicates easily from business, technical, customer perspectives and be responsible an inclusive product communication framework.
• Expert in information synthesis, simplify complex topics and present them to peers, stakeholders, management and executives in a concise manner.
• Collaborate with geo distributed teams of platform specialists, product management, operations and engineering.
• Responsible for product backlog grooming, partnering with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, engineering) to enable sprint planning.
• Proven experience in Agile best practices, documenting actionable EPIC’s, User Stories with Acceptance criteria and Definition of Done to translate business requirements into actionable work for engineering team
• Proactively identify and help remove obstacles by bringing structure and definition to ambiguous challenges leading to trade-off decisions that are trusted by cross-functional team.
• Encourage project team to take personal accountability for product quality. Actively mentors and develops others. Make difficult decisions with resolve by doing the right thing.

What do you need to bring

• Bring experimentation and personalization thinking for designing web & app experiments focused on A/B testing, focused on iterative improvements of content placements and delivering contextual experiences, ensuring that changes lead to measurable improvements
• Marketing Technology domain experience. Understanding of capabilities, features and platforms related to B2B & B2C omni-channel engagement.
• Experience delivering personalization experiences using Adobe Experience Platform, Adobe Target, Journey Optimizer, Real-Time CDP and measuring results through Adobe Customer Journey Analytics
• Bring expertise in delivering content placements through Adobe Web and Mobile SDK
• Minimum of 5+ years of experience executing tactics to drive backlog prioritization with cross-functional stakeholders
• Own a complex or strategic product within the Marketing Technology domain developing a product strategy and leading project execution.
• Inspire key stakeholders and peers to optimize existing and create new products that add value, are usable and result in material impact for the end users of the product.
• Be an evangelist and drive innovation by identifying new opportunities based on competitive research, technology trends, SaaS platform roadmaps and best practices.
• Proficiency with vetting business benefit and driving custom product design to automate execution and compliance guardrails.
• Excellent verbal and written communication and presentation skills.

Our Benefits:

Any general requests for consideration of your skills, please