Wells Fargo Marketing Director 

Philippines, Maypajo 

961314908

In this role, you will:

• Lead and develop more experienced management and cross-functional teams with focus on delivering strategies, plans and implementation of customer centric programs, services and projects for cross business function that has a profound impact on business lines and the enterprise
• Identify opportunities and strategies to improve customer experiences
• Develop sophisticated audience targeting, optimized customer engagement, insights or operational excellence that improve business outcomes
• Lead marketing team by making strategic decisions to resolve, assess and mitigate vendor operational risk to meet and achieve business or performance deliverables
• Interpret and develop legal, compliance, and privacy regulations and policies for managing risk and proactively driving digital operational excellence
• Collaborate with and influence leaders, vendor relationships and internal or external business groups
• Lead a team of experienced managers and cross-functional or virtual teams
• Manage allocation of people and financial resources for Marketing
• Develop and guide a culture of talent development to meet business objectives and strategy

Required Qualifications:

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience

Desired Qualifications:

• Candidate must be a graduate of a bachelor’s degree or higher.
• Candidate must have 8+ years of relevant experience in a leadership capacity in one or a combination of the following: List Management/ Generation, Campaign Management, Data Analytics, Strategy, Product & Project Management
• Candidate must have 4+ years of leadership experience preferably in a Financial Industry or Consumer business experience in Marketing & CRM.
• Good understanding of Marketing Technologies (MarTech) and experience in managing the integration of analytics, technology, and data to deliver more effective business operations and / or marketing execution
• Experience managing a team that interfaces with a broad set of stakeholders across the firm and process/project management.
• Experience in establishing teams and work processes aligned with contemporary agile methodologies such as Kanban or scrum to improve work efficiencies.
• Excellent verbal and written communication skills and the ability to communicate complex ideas in a concise and clear fashion.
• Experience building relationships across lines of businesses, influencing partners, as well as providing credible and effective challenge
• Ability to combine a perpetual interest in learning, and deep knowledge of industry best practices/standards to build a world class organization
• Proven track record of developing and leading a team of strong analysts
• Experience leading large end to end marketing execution teams globally.
• Candidate must be amenable to work on late Mid shift and be located at Taguig City.

Job Expectations:

• Lead the team to define and keep up to date the vision, strategy, roadmaps, and OKRs for the marketing execution teams.
• Serve the team as the strategic leader to provide priorities and high-level requirements for the platform partners to execute against. Your role is a servant leader in this environment.
• Lead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams
• Support change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancements
• Measure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimization
• Cultivate on-going relationships with Senior Executives to dynamically react to changing priorities and adjust strategic roadmap accordingly
• Assess and define key capabilities and target state model we need to build to strengthen how we leverage data to deliver improved marketing execution processes.
• Define portfolio of initiatives to achieve our strategic vision, including prioritized roadmap to deliver incremental value over time in an agile manner.
• Responsible for overall team leadership and management. Lead the recruiting, build out and development of a high performing team.
• Work closely with multiple lines of technology and business stakeholders in support of maintaining and improving the enablement and delivery of Marketing & Sales Digital Platforms

30 Mar 2025

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.