EY CBS - BMC Brand Marketing Web Website Manager 

India, Kerala, Kochi 

952482467

Your key responsibilities

• Overall project and timeline management of EY website growth drivers. Ensuring timely project plans and workflow scheduling for the digital team and across the EY Markets team, bringing digital website projects (campaign launches, content uploads) to close in a timely manner.
• Manage, edit, optimise and maintain all content on ey.com/ie, with support from our website lead.
• Manage the site taxonomy and structure to provide an optimum user experience and support lead generation
• Lead our site development, growth, and inbound pipeline/lead generation activities through integrated website campaign planning, UX and User journey mapping.
• Manage and guide our website page builder with content optimisation, tagging, and SEO for increased search rankings while also being a mentor for growth and development within the team from a website perspective.
• Oversee our lead generation campaign activity via the EY Ireland Website: management of the contact forms, CTA’s and guiding on the best user experience and tool integration.
• Oversee the schedule of thought leadership content (in association with our Content team) and optimising content for visual impact and lead generation.
• Measure, analyse and report on website performance
• Oversee and amplify relationships between the site and social media platforms
• Ensure EY adheres to all privacy and cookie policies in affiliation with our Global Teams and that the site is up to date and compliant at all times
• Opportunity spotting for improved UX and lead generation/user touchpoint measurement.
• Participate in our global professional community of website editors for continuous site improvement.

Skills and attributes for success

• Detail orientated with strong organisational skills
• A strong background in analytics and reporting
• Excellent writing skills and eye for detail: SEO is a key area of this role.
• A strong background and understand of lead generation and pipeline building through website UX and CTA’s

To qualify for the role, you must have

• In website management, incorporating lead generation and SEO experience is crucial for this role.
• Editing and optimising content for user search and increased traffic
• Mapping and optimising user journeys and personas
• Experience with impactful website content best practices and analytics
• Gaining support for site strategies and editorial standards from senior stakeholders
• Managing website focused content-based projects, campaigns and lead generation activities
• Working as part of a team and independently. A keen eye for opportunity spotting and growth is essential
• Strong lead generation experience with a focus on understanding an exceptional user journey and subsequent data generation.
• Data analysis and strong communication of findings to help improve performance and influence the website strategic roadmap
• Experience with EY website tools (Flourish/DQM Crownpeak/Conductor) and AEM/AUP.
• Marketo experience is advantageous
• Advanced analytics skills

Ideally, you’ll also have

• Experience and be comfortable working closely with global teams
• Good understanding of authoring and web publishing
• Passion for managing high performing website
• Advanced skills around Search Engine Optimisation
• Good understanding of integrated website campaign planning and UX best practices

Technologies and Tools

• Good understanding of Adobe Unified Platform/Adobe Experience Manager or other CMS tool
• Adobe Analytics and Google Analytics
• SEO Tools like Conductor, AHREFs and other applicable SEO tools
• DQM Crownpeak or similar website management tool

What we look for

• Bachelor’s or master’s degree
• Professional, confident, and enthusiastic candidate; adapt to flexible work timings; demonstrate exceptional work ethic and customer focus
• Minimum 8 years of work experience in Digital/Website Management

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.