Essential Functions of the Job
- Business owner of consumer and Market Access Digital Performance Dashboards: design dashboards for each brand with accurate, actionable, and meaningful data visualizations, and align cross-functionally to evolve the dashboard in alignment with the MCE strategy and brand goals
- Dive into the data to run ad hoc analysis to answer key business questions, such as inflight performance and the impact of tests & optimizations
- Lead monthly & quarterly reporting of consumer digital performance for each brand to internal stakeholders & agency partners by translating data into insights and recommendations
Collaborate with team members to create measurement plans with clear and specific objectives aligned to each brand's goals for cross-channel, within channel, and campaign/tactic effectiveness, ensuring inclusivity and diverse perspectives in the planning process. - Lead project/tactic measurement planning by identifying and gaining alignment on meaningful outcome metrics and set specific goals before build & deployment
- Support the creation & delivery of presentations to various stakeholders to support brand planning/budgeting, competitive prep, brand launches, and other key brand decisions
- Explore and evaluate new data sources/platforms
Qualifications
- A bachelor's degree or equivalent experience is preferred.
- 4 to 6+ years of experience in digital marketing analytics in any industry.
- 2 to 4+ years of experience with presenting analytics/insights to business end users.
- Strong communication, presentation, reasoning, and storytelling skills.
- roficiency with data analytics, visualization, interpretation.
- Hands-on experience with web analytics tools (e.g., Google Analytics, Adobe, etc.)
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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During the process, you may be asked to respond to questions that will screen out your application if you do not meet certain objective criteria required by the job. You can learn more about this process .
