IBM Senior Technical Product Marketing Manager 

United States, Washington, Bellevue 

949648882

Responsibilities:

• This role requires the ability to think strategically and translate market and industry trends, into practical product positioning, collateral, and effective marketing execution.
• Articulate the business value of Cloudability and contribute to thought leadership.
• Stay abreast of competitive developments and ensure our seller tools / GTM motion reflects these changes.
• Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics and service packaging to drive the business.
• Plan the launch of new products and releases and manage the cross functional implementation of the plan.
• Influence product roadmap, feature releases and business strategy by understanding market and customer dynamics to advocate for the right investments.
• Partner with product management to distill high-value investments into compelling & differentiated product messaging.
• Work directly with customers to gather feedback on product, value proposition and messaging and build customer advocacy relationships.
• Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing and release schedules.
• Actively evangelize your product to prospects, partners and influencers through all available channels

• At least five years of professional experience, including at least three years of product marketing or related business strategy and consulting experience.
• Experience in FinOps, public cloud cost management or cloud financial management.
• Solid understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes.
• Critical thinking and strong problem-solving acumen.
• Ability to translate technical content into business value for internal and external stakeholders.
• Proven experience in creating content for technical marketing materials for demand generation campaigns, data sheets, press releases and other promotional collateral and communications.