Adidas SENIOR MANAGER GO 

United Kingdom, England 

943461664

Key Responsibilities:

Deliver a complete Category GTM proposition & local category marketing plan (GTM plan) in line with overall company objectives for dedicated product division; Category GTM plan contains product, distribution across all countries and commercial channels, communication, activation tools and sports marketing from a hyperlocal perspective.

• Coordinate, execute and review the GTM Category plan for East Europe
• Represent the brand and the respective Business Unit internally and externally
• Strategically support and input into Europe Business Unit on local ranging and forecasting topics (such as data, mark-up, pricing maintenance, segmentation, allocation, etc.)
• Develop Category consumer profiles

• Provide input into SMU of local key accounts

Collaboration & Process:

• Acts as key contact person for Sales and cross functional marketing teams regarding Category product, activation and other GTM topics
• Develop Category plans and drive handover to Sales during Sales & Marketing meetings (SMM)
• Create and present specific promo ranges and product offers in alignment with Europe Business Unit together with Sports Marketing
• Ensures an efficient execution of the given sample order process & on target/budget
• Engage with a x-functional group of Category experts from different marketing & sales teams (“category/master-groups”) to drive the review and steering of the zone GTM plan and process for the Category
• Be a Pro-active ambassador for the Category and expert of the Category drivers in the marketplace

Commercial & Analytics:

• Demonstrate a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant Alliance Key Accounts teams
• Drive the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
• Develop relevant distribution and segmentation strategies to successfully manage key franchises in the zone (MRA tiering, Allocation)
• Use available market data to build dedicated product division plans (e.g. NPD data, Share of Search, market insights, sales data)
• Maintain regular analytics on the sell-in and sell-through performance of respective category (analytical support from Finance team)
• Give input to European Business Units on country price-grouping and submit requests exception throughout the pricing process

Leadership:

• Ability to lead and develop direct reports, from a functional and horizontal perspective
• Ability to create a positive workplace culture that leads to collective success as a team and organization, beyond the area of responsibility in GTM
• Living and representing the leadership behaviors that are expected at adidas
• Incorporating leadership framework elements into daily actions

Key Relationships:

• Cluster Central Europe SLT & their 1st lines
• Brand activation & Sports Marketing teams
• Sales, AKA & DTC
• European BU
• Cluster MOPS
• Business & Sales Development
• Finance teams

KPIs:

• Net Sales
• Net Margin
• Go In Margin
• Sell out
• Market share development
• Share of search

Knowledge, skills and abilities:

• Consumer focus with deep product and range knowledge
• Excellent understandingof the balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
• Strong organizationaland convincing presentation skills
• Passionate about sports, preferably Football specific with knowledge of the sport
• Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
• Ability to work in a fast-paced environment with different international cultures
• Business mindset: Very good numerical and analytical skills, experience in finance
• Good experience tomanage projects on cross-functional level
• Ability to travel, domestic orinternational, as required
• Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories
• Passionate about sports & fashion

Requisite Education and Experience/Minimum Qualifications

• University degree in business, ideally with marketing and sales focus or equivalent professional experience
• 6-8 years of Merchandising Experience, cross-functional marketing and/or sales experience
• Fluency in English (written and spoken)
• IT skills: MsOffice (Excel and PowerPoint - advanced)
• Competencies also for hybrid teams (remote teams)
• People Connector – inclusive mindset and team player
• People leadership experience ideal