Wells Fargo Digital Channels Lead Marketing Strategist 

United States, New York, New York 

94139333

Drive channel strategy and governance to maximize the impact of our marketing channels as enterprise assets

• Lead the implementation of a strategic vision of personalized marketing at scale. Translate strategic vision into tangible strategic marketing programs, including generating recommendations for segmentation and messaging optimizations to increase personalization. Strive to continuously improve the customer journey and develop dynamic marketing across a range of products and services while evangelizing best practices.
• Operate enterprise-wide audience management, targeting, creative strategy, and personalization platforms.
• Enhance, gain alignment on, and implement data-driven channel strategies including placement rules, arbitration logic, contact frequency, etc.
• Oversee cross-LOB campaign monitoring and prioritization through historical and scenario analysis.

Advance channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, andmeasurement/analytics

• Provide planning, requirements, and expert consultation for new platforms, experiences, and methodologies.
• Lead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams.
• Measure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimization.
• Support change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancements.

Provide thought leadership to marketing and non-marketing stakeholders

• Educate stakeholders on the customer and business value of the channels and socialize strategic plans.
• Drive impact as an independent thought leader in defining, analyzing, and solving highly complex, interdependent problems, and will do so in a collaborative context with both internal upstream and downstream internal partners, as well as executive management.
• Champion one-to-one marketing, customer centricity, enterprise governance, and AI solutions as the underpinning of successful marketing across businesses and channels.
• Build and implement new routines and procedures needed to drive business outcomes and achieve target operating model, resulting in incremental marketing financial contribution through growth in personalization.
• Successfully navigate a matrixed organization leading complex, cross-functional initiatives with a high degree of autonomy.

Required Qualifications

• 5+ of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Desired Qualifications

• 5+ years of experience in marketing channel management, optimization, and analytics.
• Experience in financial services, especially banking.
• 4 + years of leadership experience
• Experience managing teams who use advanced, enterprise-scale digital marketing technologies such as predictive analytics decision engines, Data Management Platforms, Customer Data Platforms, Dynamic Creative Optimization tools, Multi-Channel Attribution, etc.
• Highly analytical and understands concepts related to predictive modeling, AI, data science, analytics, simulation, and forecasting.
• Experience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)
• Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders. Proven success achieving objectives requiring a high level of cooperation from cross-functional partners in other teams.
• Demonstrated ability to deliver incremental business profit via marketing and to think critically about the next best opportunity.
• A “building” (entrepreneurial) mentality, comfortable navigating ambiguity and creating a pioneering playbook for others to follow rather than following rote steps.
• Persuasive storytelling skills – ability to synthesize multi-dimensional, complex, and interrelated concepts and effectively communicate actions and outcomes.
• Understanding of growth and loyalty marketing principles and marketing technology trends.
• Candidate will be data-driven, growth-oriented, collaborative and innovative, forward looking, and customer-centric.

Job Expectations:

• Work on-site at stated locations on the job opening.
• This position offers a hybrid work schedule.
• This position is not eligible for Visa sponsorship.
• No relocation assistance

Pay Range

$115,900.00 - $206,100.00

18 Aug 2024

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.