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Role and Responsibilities
Your Key Responsibilities:
Deliver on our VD commercial growth objectives; exceeding revenue and share of critical metrics (including sales revenue, volume sales, share of SEUK business, premium growth and profitability)
Analyse key VD competitor proposition developments; benchmarking vs our own proposition
Develop and implement the VD Commercial Strategy for D2C; driving Premium Market share
Optimise VD profitability, tailoring VD D2C proposition to deliver acquisition / retention targets
Develop deep understanding of ecommerce levers behind VD commercial success; including traffic, conversion, av. Items per basket, AOV, stock availability and aged stock to optimise growth.
Deliver improved sales deduction/return on investment; identify incremental sales opportunities to profitably grow VD category for Samsung D2C.
Ensure strategy can be credibly delivered, with a clear delivery roadmap, plans and effective governance to ensure continual improvement.
Develop deep understanding of our VD D2C consumer; identifying differences between customer cohorts across our full product mix (OLED, Neo-QLED, Lifestyle and UHD products).
Ensure proposition roadmap delivers both new customer acquisition and increases LTV from D2C customer base; stimulating desire to upgrade, and cross-sell across One Samsung Product Ecosystem.
Input new business and innovation requirements into the CE Commerce VD team to ensure we maintain a roadmap of innovation that enhances our overall customer offering
Be able to confidently articulate and back up trading direction with data; to build a sustainable long-term VD business.
Incorporate divisional priorities into overarching D2C Strategy; developing activities and pilots for adoption by D2C Commercial, Marketing and Onsite teams to enhance Premium Sales and Profitability.
Collate, summarise and share results from pilot activities, to evolve and improve execution for future roll-out and expansion
Skills and Qualifications
What we need for this role
To be successful, you will possess the following skills and attributes:
Extensive e-commerce experience; ideally gained within a Commercial e-commerce role
Demonstrable experience in building a commercial strategy to deliver both revenue and profit
Experience working in and leading cross-functional teams
Strong strategic, analytical and commercial competence
Successful influencer with natural gravitas; excellent communication skills
Self-motivated, driven, creative problem solver and very resilient
Very strong resilience capability
What does success look like?
Establish VD DTC team as a solid, profitable, top 3 x retailer to the business
Achieve revenue/SOB (15% for TV)/Profit target within the first 6-12 months
Analysis of daily/weekly performance and identification of performance gap vs target (forecast) : working with commercial managers
Identifying our performance gaps alongside competitors and develop timely recovery plans to report to line manager – working with data, business planning manager
Develop weekly (tactical) / monthly /quarterly commercial plans and presenting back
Fully comprehend division’s weekly/monthly proposition and develop optimal execution/extra unique DTC execution/further proposition
Positive/passionate for the
Benefits of working here at Samsung include:
Hybrid working (3 days office & 2 days at home)
Bonus Scheme
Pension contribution
3 x volunteering days each year
Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
Access to staff sales discounts on a wide range of Samsung products
Access to discount shopping portal
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