Bring consumer and outdoor/sport/street insights into your concepts
Execute the category direction and drive implementation
Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
Create ranges within the category from both an image and commercial point of view
Key Responsibilities
Proactively manage range direction and sharpen the creation direction within outdoor/sport/street area to create leading product winning the market.
Propose a strategic idea or the range and execution plan, be considered as a range expert by key relation team and markets.
Show understanding of the product creation process whilst managing tasks within the given time frames, with special attention to speed to market
Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
Actively analyze business, draw conclusions and propose action steps
Certain knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating.
Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery.
Key Relationships
Maintain a positive relationship and ensure constant communication/feedback with
Business unit and across other BU´s
Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
Global headquarter and key APAC counterpart (JP/KR/EM)
FTW team to create concrete head to toe look
Knowledge, Skills And Abilities
Solid knowledge of outdoor/sport/street industry and familiar with local market landscape to ensure right strategic findings to win
Certain product knowledge of product creation, consumer and retail knowledge in regard to fulfill different needs within GCA market.
Strong communication skills - transport and delivering information clear and effectively
Cooperate well and effectively to maintain and develop trustful relationships with cross function
Work independently as well as part of a team
Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
Analytical skills, be solution driven and result oriented
Ability to travel
Actively interested in outdoor and lifestyle fashion, passion for sport
Requisite Education And Experience / Minimum Qualifications
College degree, preferably in marketing / business / fashion
Minimum of 5 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
Preferably with outdoor brand background in China market
Experience in trade, vertical retail business model or sales is helpful
Fluent in English
PC skills (MS Office programs, especially PowerPoint and Excel)