As a Vice President of Experience Research in Personalization and Insights
Job responsibilities
- Design and execute comprehensive research studies to identify customer needs, preferences, and behaviors to foster product improvements and innovation
- Analyze and interpret data using advanced quantitative and qualitative methods and translate insights into actionable recommendations for enhancing user experience
- Facilitate surveys and interviews with users to gather information on user needs and desires and create user testing scenarios to further refine the product or feature based on findings
- Mentor and guide junior researchers and designers and foster a culture of continuous learning and knowledge sharing within the user experience design team
- Monitor industry trends and advancements in user experience research methodologies and incorporate innovative techniques to maintain a competitive edge in the market
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in generative and evaluative user experience research, with a strong focus on both quantitative and qualitative research methods
- Proven ability to conduct various research techniques, such as ethnography, surveys, interviews, and advanced data analysis, to derive actionable insights for user experience design
- Demonstrated knowledge of advanced qualitative methods, with evidence of implementing findings that improved product or feature design
- Demonstrated experience in collaborating with cross-functional teams, including UX designers, product managers, and developers, to propel customer-centric decision-making and inform product prioritization
- Experience in designing high-quality research studies with an iterative mindset, with an ability to adapt study parameters to accommodate changing product design needs
Preferred qualifications, capabilities, and skills
- Past experience or knowledge of UX Architecture
- Past experience or knowledge of backend data and API structures