As a Merchandising Strategy Senior Associate within Consumer Banking, you will play a crucial role in our experience transformation for affluent customers. You will be responsible for defining the strategy and overseeing campaign execution to deliver a best-in-class customer experience. You will partner with multiple stakeholders and teams, manage resources effectively, and promote a strong controls environment. Your role will involve strategy development, program management, and performance tracking to ensure excellence in customer engagement and relationship building. |
Job responsibilities
- Support branch merchandising fixture placement and optimization, ensuring adherence to documented standards and evolving as necessary.
- Assist with strategy development, planning, and oversight of branch marketing campaigns.
- Support program development, solutions, and testing plans to deliver on business objectives, improve customer experience, engage customers, and support the field in building relationships and delivering with excellence.
- Partner with field leadership, real estate, brand team, and campaign management to develop program strategy, establish prioritization, and oversee program and campaign execution.
- Build measurement programs jointly with the Campaign Management team to track performance and optimize merchandising; partner with Analytics and Research teams to plan for and report on results.
- Manage cost and resources effectively, identifying better ways of executing efficiently and eliminating unnecessary bureaucracy.
- Promote a strong controls environment to evaluate and manage our current controls and procedures; develop preventative processes to strengthen our framework.
- Prepare for and present strategy and program performance.
- Support ordering and fulfillment of hospitality items and branch collateral.
Required qualifications, capabilities, and skills
- 4-year degree in Marketing, Fashion, Hospitality, or Business Management.
- 5+ years of marketing experience.
- Experience in luxury brand, hospitality, retailing, and/or apparel.
- Develops strong partnerships; leads through collaboration; recognized as a team player.
- Experienced leader with a strong track record of inspiring high-performing teams, helping to guide and prioritize effectively.
- Proven ability to take initiative, influence others, and achieve results.
- Experienced in marketing strategy and campaign program management.
- Strong analytical, problem-solving, and planning skills.
- Excels at managing multiple initiatives simultaneously within tight deadlines.
- Excellent written and verbal presentation skills—especially for C-suite audiences.
- Highly proficient in Microsoft Excel and PowerPoint.
Preferred qualifications, capabilities, and skills
- Master’s degree in Marketing, Fashion, Hospitality, or Business Management.
- Highly curious and never settles for good enough—experienced in developing and executing test and learn plans.
- Experienced in delivering end-to-end customer experience to ensure excellence throughout.
- Faces facts, acts on issues quickly, removes roadblocks, eliminates unnecessary bureaucracy, and learns from mistakes.
- Demonstrates effective management of details and financials.
- Understands and applies proactive risk mitigation, manages through issues, and escalates appropriately.