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Truist CCB Content Delivery Strategist 
United States, North Carolina, Charlotte 
921206565

05.05.2024

Regular or Temporary:

English (Required)

1st shift (United States of America)


Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Identify and support development of Intellectual Capital Content to enhance valuable conversations with clients, prospects, and centers of influence. Content includes, but is not limited to, industry, market, economic, risk management, fraud, leadership and other relevant content.

2. Deliver Intellectual Capital content through internal and external platforms including Truist.com, LinkedIn, Eloqua, Seismic and other platforms as needed. Reinforce the importance of these programs by tracking usage of content, creating accountability and further connecting usage to ultimate banker success.

3. Develop and implement centrally administered content campaigns driven by marketing partners to create efficiency for bankers in contact efforts.

4. Partner with Marketing to drive integration and usage of Eloqua platform to deliver Intellectual Capital content through Salesforce to help drive future contact strategies.

5. Support development, communication and distribution of content delivered to Community Advisory Boards to continue driving effectiveness of overall program.

6. Consistently gather feedback on gaps and concerns from relationship managers and sales leaders to enhance CCB content delivery strategies.

7. Partner with Marketing to ensure all content is in compliance and consistent with brand guidelines

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Two years of banking experience with emphasis in sales and leadership

2. Excellent leadership and management skills

3. Excellent verbal and written communication skills, including the ability to effectively present to top management

4. Strong analysis and quantitative skills

5. Proven ability to act as a liaison between product, operational and technical groups

6. Proven ability to consistently make good decisions through a combination of analysis, experience, collaboration and judgment

7. Ability to prioritize projects and work well under pressure

8. Knowledge of bank operations/systems and compliance/regulatory issues

9. Proficiency in Microsoft Office, particularly PowerPoint

10. Ability to travel, occasionally overnight

Preferred Qualifications:

1. Graduate of the Bank’s Leadership Program

2. Experience in technology-based, multi-project work environment

3.Experience and training in public speaking and group facilitation