Adidas SENIOR PRODUCT MANAGER 

Australia, New South Wales, Sydney 

920958088

Direct Reporting LineSenior Director, US SPORTS

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Heavily influence category direction and drive its implementation

Build strategies to win with consumer and market share

Be the consumer and product expert

KEY RESPONSIBILITIES

• Create all on-field uniforms for our Football and Dugout NCAA and key Grassroots partners
• Drive credibility through sport inspired culture wear
• Implement strategic category and range direction that meet the needs of our consumers as well as support the BU’s financial and growth objectives
• Ability to create and implement short- and long-term product and category strategies
• Manage a team and develop their functional and social skills using available resources to create a top performing team
• Engage with North American product merchandising and Go To Market organization to interpret and drive localized opportunities.
• Drive international growth strategy and cross market alignment.
• Collaborate with cross-functional groups to ensure creation ofindustry leading products. Identify new business opportunities to drive innovation and commerciality with a range for all athletes from youth to pro
• Have full understanding of the product creation process to drive it forward
• Be a role model for all team members in regard to strategic direction and the product creation process
• Analyse and report category business performance to ensure achievement of category KPIs
• Positively represent the category both internally and externally
• Work with the Merchandising, Sales, Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
• Lead consumer insight groups to understand trends and gain valuable product insights

AUTHORITIES

• Personnel managed – yes Budget managed – no

KEY RELATIONSHIPS

• Steer a strong relationship andensure constant dialogue/feedback with
  • US Sports Business Unit Cross-functional team (Design, Development, Merchandising, Sports Marketing, Materials, Costing, Planning)
  • Global business units
  • NCAA Coaches and Leadership
  • Markets, local business units, local merchandising leads and relevant key retailers and Universities

KNOWLEDGE, SKILLS AND ABILITIES

• Manage a team to create industry leading products
• Inspire, coach and lead; set framework for performance and growth
• Strong collaboration skills
• In-depth knowledge of respective product category and consumer
• Team builder with ability to influence others
• Ability to intake multiple sources of information/briefs and confidence and acumen to act decisively and with speed
• Advanced analytical skills, solution driven and result oriented, strong business orientation
• Ability to thrive in a fast-paced environment
• Strong written and verbal communication skills
• Lateral thinking and challenge status quo
• Profound consumer, market and retail knowledge especially in regard to different needs of different countries/ regions
• Execute change management
• Cooperate effectively to maintain and develop trustful relationships
• Ability to travel
• Passion for sports

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• College degree, preferably in marketing/business /textile/fashion or equivalent experience.
• Minimum of 5 years Product Marketing experience with APP, FTW , ACC or comparable background
• Strong, proven leadership skills
• Experience in trade or sales is helpful
• Fluent in English
• PC skills (MS Office programs)