Wells Fargo Senior Front-End Developer Marketing 

Philippines, Caloocan 

911105865

In this role, you will:

• Develop and execute customer experience solutions for online applications and websites

• Manage the design, creation, and production of customers experience elements from product concept through completion, including product updates and revisions

• Develop and execute customer experience solutions by employing a broad array of user centered design tools including: customer experience brief, site strategy, wireframes or visual mockups, site layouts, site maps, taxonomies navigation schematics, task flows, design briefs, key screens, templates, prototypes

• Review and analyze high profile or complex projects and may lead projects or teams of user centered design specialists

• Develop new research and tests theories that lead to alternative, leading edge design solutions

• Analyze relevant internal and external sites and consult standards and guidelines as well as policies to determine best practices

• Exercise independent judgment to guide risk deliverables

• Design, develop, test, and refine prototypes

• Resolve moderately complex issues

• Lead team to meet key milestone deliverables while leveraging solid understanding of business, user, and technical requirements

• Create and monitor schedules to ensure timely effective program execution

• Develop and oversee planning and execution of projects, production schedules, and quality assurance

• Collaborate and consult with peers, colleagues, and managers to resolve issues and achieve goals

Required Qualifications:

• 4+ years of Online and Digital Product Design, Information Sciences, Graphic, and Visual Arts experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Candidate must have a bachelor’s degree or higher

• Candidate must have 4+ years of front-end development experience in an enterprise or agency setting

• Candidate must have strong HTML5, CSS3, and JavaScript skills with a proven track record of email and landing page development

• Deep experience in enterprise marketing platforms such as Eloqua, Salesforce Marketing Cloud, or Adobe Campaign

• Strong understanding of marketing automation logic, dynamic content, segmentation, and data personalization techniques

• Experience with accessibility (ADA/WCAG 2.1 AAA), cross-browser/email client compatibility, and responsive frameworks (e.g., Bootstrap, Foundation)

• Familiarity with Git-based version control, collaborative development environments, and agile workflows

• Ability to think strategically, automate workflows, and contribute to global code standards and practices

• Candidate must be amenable to work on a graveyard shift and be located at Taguig City

Job Expectations:

• Front-End Development for Email & Web

  • Build and maintain responsive emails, landing pages, paid media assets, and other digital experiences using HTML5, CSS, JavaScript, and related technologies.

  • Develop within enterprise-level platforms such as Salesforce Marketing Cloud, Eloqua, and WordPress.

  • Accurately implement tracking and measurement codes, UTM parameters, and campaign tagging in coordination with analytics and data teams.

  • Translate complex design specifications into pixel-perfect, accessible front-end solutions, including rich media and dynamic personalization.

• Automation & Workflow Optimization

  • Identify, implement, and scale automation strategies to reduce manual effort in email and web production processes.

  • Leverage scripting, dynamic content modules, reusable templates, and platform-specific tools (e.g., content blocks in Eloqua or Salesforce) to drive efficiency.

  • Build and maintain component libraries and design systems to support a modular, reusable development approach.

  • Continuously assess and improve upstream and downstream workflows, including QA, testing, deployment, and analytics integration.

• Scalable Code and Library Management

  • Create and evolve shared code repositories, reusable modules, and front-end frameworks to promote consistency across teams and campaigns.

  • Enforce enterprise-level standards for accessibility, mobile responsiveness, and cross-platform compatibility.

  • Document and maintain development guidelines to ensure sustainability and ease of onboarding for new developers.

• Enterprise Collaboration & Communication

  • Operate within agile, sprint-based environments with cross-functional partners across strategy, design, QA, analytics, and marketing.

  • Provide realistic effort estimates, flag technical dependencies, and proactively communicate risks or blockers.

  • Participate in enterprise-wide front-end governance to influence technical standards, evaluate tools, and ensure platform compliance.

• Continuous Learning & Mentorship

  • Stay current with front-end, email development, and martech trends, with an emphasis on automation and personalization capabilities.

  • Champion enterprise best practices in development and mentor other team members in scalable, efficient front-end solutions.

  • Contribute to training documentation, internal toolkits, and knowledge-sharing initiatives.

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.