7+ years experience working with social media platforms, influencers, culture verticals, publication outlets, leading technology and lifestyle brands.
Deep understanding of creator behavior, social content, algorithms and trending topics on Douyin, rednote, Bilibili, Weibo and other social media platforms. Have understanding on their MCNs business models.
An established list of creator contacts and influencer relationship across technology, consumer, lifestyle, students, health & fitness, photography & filming etc.
Bilingual in Chinese and English, with excellent written and verbal communication skills.
Bachelor or above degrees in communications, marketing, business administration, new media, photography & film, culture & arts, etc.
Ability to develop the strategy and vision for how Apple engages with on creators and influencers. How Apple shows up and connects with this evolving group in a strategic, authentic and creative way.
Excellent presentation skills, with the ability to clearly communicate creative ideas and strategies across a global organization.
Organized, deadline-driven, and possess excellent problem-solving skills.
Proven track record of working collaboratively with cross-functional creative and production teams.
Effective communication skills, written and verbal, with a demonstrated ability to work cross-functionally.
Desire to deliver at an outstanding level with a particular passion for crafting work that is thoughtful, relevant, accurate, clear and inspiring.
Ability to make sense of complex and sometimes contradictory information to effectively solve problems.
Uses a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
Knows how to marshal resources (people, funding, material, support) to get things done.
High level of professional judgement and autonomy.