Adidas DIRECTOR BRAND COMMUNICATION ADIDAS EE 

United Kingdom, England 

907888247

• Create communication plans for the brand across all communication channels based on European and global guidelines (Brand campaigns, PR, Digital, Events, Partner publishing, membership, Media)
• Adapt the strategy to the countries within the zone which includes Poland, Czech Republic, Hungary, Slovakia, and the Baltics.
• Own the Brand Communications budget for the region, from the spending plans to the forecasting accuracy, looking for cost maximization and high impact in the market
• Work closely with Omnichannel activation, Sports marketing, Go-to-Market, and Digital teams for a holistic and connected marketing approach
• Lead the relationship building with agencies to ensure one connected approach, strategy and execution
• Leverage the big local moments and content localization when relevant
• Drive innovation across media and activation and leverage hyperlocal specifics of consumer and the marketplace
• Ensure proper communication internally of upcoming plans to internal stakeholders and senior leadership teams, as well as after action reviews of our communication initiatives
• Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines
• Support the Global and European functions in coordinating and consolidating plans and executions
• Present inspiring brand updates in all employee meetings and zone updates
• Take part in leadership building journeys provided to the extended leadership teams and take down to the teams while leading by example
• Strong team leader for a team of ~15 people: Providing vision, strategic direction and development opportunities
• Build high performing teams and develop talents, ensuring the next generation of leaders while fostering company culture and values
• Drive out-of-the-box thinking, entrepreneurship mindset and new ideas for the overall brand team

• Senior Leadership Team
• European Business Units (Categories)
• Partners: Athletes, Federations, Clubs, Events
• Marketing functions: Sports Marketing, Omnichannel activation, Go-to-Market
• Sales channels: Wholesale, Retail, Ecom
• Partner functions: Legal, Finance, HR
• Media, Activation and PR agencies

• Brand Health KPIs (Consumer journey, Share of search)
• Market Share
• Budget accuracy
• Employee listening surveys

• Progressive experience in brand marketing
• Leading and managing diverse teams
• Strong interpersonal, influencing skills (e.g., relationship management, facilitation)
• Strong presentation and communication skills
• Strategic thinking and proven strategy building
• Agility and flexibility, being able to adapt to changing circumstances
• Creative, can-do positive mindset, solution oriented

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Long standing experience in the marketing field, ideally but not limited to the Polish Market
• Commercial experience a plus
• Proven team management success
• Fluent in English (writing and verbal)
• Fluent in Polish (writing and verbal)
• Ability to travel 25% of the time