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SAP Field Marketer US SMB New Business 
United States, Pennsylvania, Newtown Township 
906286709

28.11.2024

Key Responsibilities

  • Own the demand generation strategy for specific segment in alignment with broader marketing strategies and goalsto buildcohesive field marketing plans.
  • Drive segment strategy with expert knowledge of market,whitespace opportunitiesand a strong understanding of sales processes.
  • Anticipate trends/opportunities and innovative ways to increase impact and reach into segment.
  • Understand competitive landscape; provides recommendations on how to position SAPC solutions against it.
  • Develop solid quarterly marketing plans withimpactful multi-channel campaigns to drive pipelineand achieve targets - field contribution to be at (MM 40-45%; SB 20%+) overall.
  • Establish strong relationships with key segment distribution leads to ensure strategic priorities are aligned.
  • Effectively communicate and predict the health of the pipeline and be able to predict pipeline delivery for respective segment based on planned activities (discrete and marketing infl).
  • Fully leverage Martech stack to assist with targeting approach – Demandbase One audience orchestration across channels.
  • Clear communications and processes in place ensuring distribution teams have a clear understanding of campaigns in market and the follow up required.
  • Ensure timely and quality execution of plans, working with program manager, and shared services.
  • Measure, analyze and report on the impact of campaign and demand activities on pipeline.
  • Monitor and report on lead volumes, conversion rates and make suggestions to improve quality to achieve global target of 17% MQL>SW
  • Prepare reporting and results in accordance with current scheduling cadence (weekly dashboard of results, mid quarter pipeline check-in, quarterly HOM etc.)
  • Track marketing best practices, monitor industry and association trends, and make recommendations accordingly.
  • Define and integrate partner marketing strategies where appropriate to increase/expand audience.
  • Share plans/strategy with corporate partners for them to support each the segment appropriately.
  • French is a plus

Key Stakeholder Relationships

  • SDR segment leads
  • Sales segment leads
  • Marketing Shared Services
  • Marketing Automation Process & Strategy

  • Marketing Analytics & Insights

Location

  • Anywhere in North America - U.S. or Canada, hybrid

We win with inclusion

Requisition ID: 403867 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid


Philadelphia