changing lives.
In this role, you will…
- Develop and implement ORTHO intra oral scanner marketing strategies and campaigns to engage and educate orthodontists on our products and services in the APAC region with a special focus on integrating iTero into Invisalign marketing and clinical educational programs
- Collaborate with cross-functional teams to create marketing materials, educational resources, and promotional tools tailored for General Practitioners.
- Build and maintain relationships with key opinion leaders, medical associations, and healthcare organizations to drive utilization iTero software among existing users, promote our products and services within the ORTHO community.
- Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for product positioning and differentiation.
- Monitor and evaluate the performance of marketing campaigns targeted at Orthodontic Practitioners, using data and analytics to optimize strategies and drive business growth.
- Represent the company at medical conferences, seminars, and industry events to showcase our offerings and build brand presence among Orthodontic Practitioners.
- Provide training and support to sales teams on marketing initiatives and product messaging targeted at orthodontists.
In this role, you’ll need …
- Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field. Master’s degree is a plus.
- Minimum of 5 years of experience in product marketing roles within the healthcare industry and the APAC market.
- Strong understanding of healthcare marketing principles, medical education, and the ORTHO market dynamics.
- Proven track record of developing and executing successful marketing campaigns targeted at healthcare professionals.
- Excellent communication, presentation, and relationship-building skills.
- Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
- Proficiency in market research, data analysis, and marketing analytics tools.
