Netflix Director Marketing - SEA TW & HK 

Thailand, Bangkok, Bangkok 

904750098

THE ROLE

The Netflix Marketing team seeks a multi-faceted marketing leader with expertise in the Southeast Asian and TW+HK markets [ referred to as SEA+ hereon] to oversee marketing across these markets. This role will report into the VP of APAC Marketing.

The Director of Marketing, SEA+ will be based in Singapore or Bangkok, and must be willing to travel regularly to Bangkok, Jakarta and Manila.

• You have astrong history of leadershipwith the ability to lead, inspire and energize teams that are geographically distant yet culturally similar. You have the ability to connect the dots across a few different markets, and identify the opportunities to elevate marketing programs with creativity, scale and efficiency.

• You are anindependent thinkercapable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. Someone with the ability toconnect with highly seasoned Content executives, creators and talentsto lead teams to launch unique and innovative Title Marketing campaigns for our local shows and films and import titles from other markets that resonate with the SEA+ audience

• You have astrong passion for Marketing and have deep knowledge of the SEA+ markets,and the entertainment landscape and media trends globally.

• You are anentertainment fanwho understands the power of content to transform behaviors and influence pop culture.

• You have aproven track record of building impactful, world-class, culturally relevant creative campaigns[fromstrategy development to leading tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more)] that connects with audiences and pierces through the cultural zeitgeist.

• You are someone who isexperienced in agency/brand relationships building, capable of shaping productive long term relations with external partners by providing continuous feedback.

• You arecurious, love data & insights, and are not afraid to ask questions and challenge the status quo.

• You haveExecutive Presence -you can “own” a room and influence positively; equally knows when it is needed vs not

• You possess anexcellent ability to problem solveacross a vast array of conflicts and challenges every day.

• You caneffectively communicateto executives, showrunners, producers, talent and talent representatives as needed.

• Youdemonstrate strong judgment in the face of ambiguityand thrive in a fast-paced and demanding environment.

• You arepassionate and curious

RESPONSIBILITIES

• Oversee marketing in SEA+with particular attention on local language originals & multi-title opportunities, as well as audience specific insights.

• Develop expertise on membership growth opportunities in different markets within SEA+ [Thailand, Indonesia and Malaysia, Philippines, Taiwan/HK].

• Oversees the team and execution of Brand, Title, Media and Social campaigns in SEA+.

• Connect closely with content executives in each market and develop a deep understanding of audiences and content slates.

• Member of the SEA+ Leadership Team. Works closely with cross functional partners to ensure that marketing strategies are aligned with the broader SEA+ business objectives.

• Hire, onboard, and develop the members of the SEA+ Marketing Team

EXPERIENCE & SKILLS

• Key decision maker in a senior marketing role. Someone who is challenged and energized by changes and creating opportunities for the business.

• 10-15+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand (Nike, Coca-Cola, Apple, etc.) or creative/advertising agency.

• Experience overseeing SEA+ marketing functions.

• Experience with brand marketing & brand building.

• Experience in activating new ideas/creating new opportunities across the business in service of an initiative, namely with key cross functional partners like brand partnerships, gaming, consumer products and ad sales.

• Experience managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with diverse, geographically-dispersed teams.

• Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills.

• Experienced in agency/brand relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.