Netflix Lead Ads Measurement 

Mexico, Mexico City, Mexico City 

899587647

Key Responsibilities

• Audience Analysis & Presentation:Utilize proprietary and syndicated tools to analyze and present Netflix's audience data, effectively communicating insights to the marketplace and advertiser clients.

• Support for Advertising Sales:Assist the Advertising Sales team with research and analytics, including audience data, cultural insights, campaign metrics, and campaign measurement solutions.

• Industry & Trend Analysis:Conduct research and analysis on industries, companies, business models, and marketing strategies across key advertiser verticals such as CPG, Retail, Tech, and Telecom to generate market-facing insights on current and emerging trends.

• Stakeholder Communication:Maintain effective communication with stakeholders by setting clear timelines and next steps, ensuring timely delivery of project objectives.

• Campaign Insights & Optimization:Integrate campaign measurement results to develop compelling narratives, present insights to clients and agencies, and provide guidance on how to shift their investments to Netflix.

• Causal Testing & Research Design:Design and execute advanced causal tests for Brand Effectiveness and Incremental Lift, along with quantitative and qualitative research on audiences, industries, and content.

• In-Depth Analysis & Insight Generation:Conduct thorough analyses of measurement outputs to deliver comprehensive and actionable insights.

• Learning Agendas & Playbooks Development:Contribute to the creation of advertiser and category-specific learning agendas and playbooks, incorporating innovative approaches.

• Case Study Development:Develop case studies based on ongoing and completed analyses to highlight successful strategies and outcomes.

Experience & Skills

• 4-6 years at a Streaming, TV, digital media company, or media / digital agency.

• Understanding of quantitative and qualitative methodologies within the advertising landscape.

• Experience in research methods and data analysis - 1st party data, customer research, qualitative and quantitative studies.

• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen Ibope, HR Media, GWI, TGI, comScore).

• Understanding of local video audience measurement systems.

• Understanding of the competitive streaming and TV marketplace.

• Intermediate understanding of digital media ad sales and marketplaces including Direct IO & Programmatic advertising.

• Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects.

• Expertise in advanced measurement methodologies is desirable (Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, Multi-Cell testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies).

• Comfort in analyzing large and disparate data sets to generate strategic and actionable insights.

• Proficiency with Microsoft Excel and PowerPoint & Data visualization tools (Tableau is desirable).

• Familiarity with Google Docs is desirable.

• Familiarity with concepts of database design and SQL is desirable.

• Able to communicate effectively in English