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Apple Content Strategist - Apple Store Online China, Shanghai 898436826
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- Develop, manage, and socialize content-driven commerce strategies from ideation through execution, including e-commerce formats, editorial storytelling, and interactive campaigns.- Innovate new campaign concepts that drive consumer interest and deepen engagement with key products and brands through content.- Identify and define unique brand tones that align with brand identity while resonating with platform culture and consumer preferences.
- 7+ years of experience in e-commerce, marketing, or content-related roles, with a strong track record of driving customer-centric initiatives.
- Proven experience in developing and executing end-to-end content development — including planning, scripting, production guidance, and post-performance review
- Familiarity with China’s digital ecosystem and consumer behavior, especially in the context of e-commerce.
- BA/BS in related field or MBA preferred
- Exceptional storytelling, communication, and presentation skills, with the ability to craft compelling narratives that inspire action
- Hands-on experience leading e-commerce initiatives or large-scale digital events, from strategy to execution
- Strong background in e-commerce and marketing, with an understanding of brand-building in a digital-first environment
- Experience working within or closely with creative agencies, with the ability to bridge creative vision and business objectives
- Demonstrates Apple’s values of inclusion and diversity.
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