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KEY RESPONSIBILITIES
Analytics
Manage demand for tools, frameworks, data integrations, and new data capabilities. Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders.
Provide analytics and data services to stakeholders within the US eCom market and beyond.
Execute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc.
Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.
Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
Consumer Analytics - acquisition, loyalty program, engagement
Digital Marketing Traffic Analysis - .com, app eCommerce
Performance Marketing Analysis - lower and mid-funnel digital media
Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
Support market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc.
Maintain a strong stakeholder network with high-level trust that facilitates action-ability of insights.
Implement and use data driven decision processes, in line with a fact-based decision culture.
Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
Project Management
Ability to deliver end-to-end analytics products from requirements gathering, development, delivery, and maintenance.
Ability to work independently on a project
KEY RELATIONSHIPS
REQUIREMENTS
Education & Professional Experience
University degree in related field
4+ years of experience in Digital Analytics
Advanced experience of digital analytics in a brand environment
Experience in eCommerce environment
Basic experience in leading a team is a plus
SOFT SKILLS
Strong English skills
Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Strong presentation skills and storytelling
People management skills are a plus
HARD SKILLS
Advanced SQL required
Advanced experience with visualization techniques using Power BI, Tableau, etc.
Experience with Databricks or other large data platforms
Advanced experience with analytics tools and disciplines (eCommerce, paid media, SQL, R, Python, etc.).
Advanced experience with visualization techniques (e.g. Tableau, Power BI)
Experience with process design and process improvements, automation, etc.
Familiarity with CI/CD best practices a plus
Experience with Git-based software like Bitbucket
Proven project management skills, including the ability to lead projects or work on several projects simultaneously.
Proficiency in MS Office
Familiarity with AI methods a plus
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