SAP ISBN Digital Sales Development Associate 

Japan, Ota 

892751119

Job Profile

As a Digital Sales Development Associate,

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:

1. Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.
2. Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
3. Nurturing leads received from other demand generation functions and progressing stalled pipeline. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.

Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

Campaign Execution & Lead Management:

• Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert
• Support and cooperate with Field Marketing, Solution Specialists, Account Executives
• Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
• Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
• Pass qualified leads to Sales resource for opportunity management and execution
• Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Training & Enablement:

• Assist in activities to enhance demand generation and product/solution skills
• Be active part of either classroom, e-learning, virtual classroom, or mentor-lead activities
• Complete all enablement requested in a timely manner

Experience and Language Requirements

• 1 to 2 years of experience in Demand Generation or Inside Sales environment.
• Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work.
• High volume activity working environments, involving phone and a CRM/ Contact Management System.
• Fluency in English & Japanese .
• Fluency in any other regional language is a plus
• Bachelor's degree or equivalent business experience.

Solution Specialization: ISBN

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