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WalkMe Senior Product Marketing Manager - Temporary Position Israel, Tel Aviv District, Tel Aviv-Yafo 89252722
21.07.2024
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About the
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What will you actually be doing?
- Analyze and understand customer needs to create repeatable winning strategies including differentiated positioning, value-based messaging, market shifts, product requirements, pricing and packaging, customer evidence, and content.
- Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers.
- Translate product functionality and technical details into user benefit and value.
- Orchestrate product launches by coordinating efforts across GTM and R&D teams.
- Gather information from customers, sellers, customer success, and industry experts to shape product roadmap and drive go-to-market execution.
- Perform sales training to ensure field effectiveness in positioning and selling WalkMe products.
What should you bring to the table?
- 3+ years of product marketing experience with proven experience in B2B SaaS marketing — Platform and multi-product experience is a plus
- Previous experience with products sold into HR, Sales, or IT departments - Advantage
- Excellent English written and verbal communication skills - Must
- Intellectual curiosity with an innate desire to bring new category-defining products to market
- Broad analytical skills to source relevant information that informs and validates product positioning and messaging
- Proven storyteller with the ability to enable others to deliver memorable product narratives
- Strong writing skills, with the proven ability to translate technical related topics into external marketing content
- Strong project management, presentation, and communications skills
- Independent self-starter with ability to collaborate effectively across teams
- Growth mindset with a strong bias to action
- The role is a temporary 8 to 9-month position for maternity leave replacement
●We’re ranked by Dun & Bradstreet as one of the TOP 20 software companies to work for in Israel.
●We were recognized by Deloitte as the 6th fastest growing software company in the world.
●We’re publicly traded on the Nasdaq stock exchange.
●We provide you with the latest cutting edge tech to power your work while developing and advancing your career
●We recognize that you have a life outside the office. Whether it’s picking up the kids or taking some time off for yourself, we make sure you keep your work-life balance.
Learn more about Digital Adoption Platform (DAP):
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