As an Acquisition Strategy and Planning Manager in the Chase UK team, you will support the evaluation, development, and implementation of acquisition strategies and plans. Your role involves analyzing and communicating these strategies and their results across the organization. Work closely with the Chase UK leadership team to ensure acquisition initiatives and investments align with the bank’s strategy and objectives, delivering against performance goals.
Job Responsibilities:
- Lead development of the annual acquisition strategy and accompanying business plans, working with teams across marketing, product, commercial, strategy, and finance.
- Provide detailed acquisition reports and analyses to business stakeholders, focusing on acquisition performance and strategic direction.
- Collaborate with channel leads to support the implementation of plans and optimize performance.
- Work with acquisition teams, data analysts, and external agencies to evaluate the effectiveness of acquisition efforts and convey these insights to key stakeholders.
- Partner with strategy and research teams to deliver consumer, market, and competitor insights that enhance overall acquisition efficiency and effectiveness.
- Engage with research teams to gain a comprehensive understanding of target audiences, segmentation, and identify customer needs to optimize performance and targeting.
Required Qualifications, Capabilities, and Skills:
- Solid understanding of acquisition strategy and performance metrics within a consumer-focused organization.
- Demonstrate an entrepreneurial mindset by generating innovative ideas and proactively testing new strategies to drive acquisition growth and enhance overall performance.
- Data-driven with strong analytical capabilities, including the ability to produce comprehensive analysis documents.
- Excellent written communication skills, capable of producing clear and high-quality business reports and documents.
- Proficient in collaboration and relationship-building across a large matrix organization.
- Ability to engage effectively with diverse teams and stakeholders.
- Highly organized with the ability to implement and adhere to controls and processes.
Preferred Qualifications, Capabilities, and Skills:
- Experience in supporting acquisition strategy or performance for a consumer-facing digital organization.
- Familiarity with marketing platforms and acquisition channels.
- Proficiency in analytics tools and measurement capabilities.
- Understanding of attribution and data modeling such as Media Mix Modeling.
- Demonstrated success in contributing to acquisition initiatives that align with strategic business goals.
- Relevant experience in a similar role, ideally within retail banking/fin-tech or digital-first organizations. Experience in a regulated industry is helpful.