Citi Group Marketing Manager - Vice President London 

United Kingdom, England, London 

889483101

As a key member of the marketing team, you will work closely with stakeholders across the business to develop and execute high-impact marketing initiatives that drive client engagement, enhance brand positioning and support business growth. Reporting to the EMEA Head of Marketing, this role requires a forward-thinking professional with a deep understanding of private banking and the needs of ultra-high-net-worth clients.

Key Responsibilities:

• Support the development and execution of a strategic marketing plan for the Private Banking business, ensuring alignment with broader business objectives.

• Collaborate with the EMEA Head of Marketing, Marketing colleagues, senior leadership, bankers, and product teams to translate business goals into effective marketing strategies.

• Lead brand positioning, thought leadership, and content strategies, ensuring messaging resonates with ultra-high-net-worth clients and key stakeholders.

• Plan and execute targeted marketing campaigns, events, and digital initiatives to drive client acquisition and engagement.

• Analyse market trends, competitor strategies, and client insights to refine marketing approaches and identify opportunities for innovation.

• Manage relationships with external agencies and vendors to deliver high-quality marketing initiatives.

• Drive digital marketing and data-driven approaches, optimizing client outreach and engagement across multiple channels.

• Ensure all marketing activities comply with regulatory guidelines and align with the bank’s brand values and client-first approach.

Qualifications & Experience:

• Proven experience in a marketing role within private banking, wealth management, or financial services.
• Strong ability to think strategically and analytically, with a track record of executing successful marketing initiatives.
• Excellent communication and stakeholder management skills, with the ability to collaborate across all levels.
• Experience in content marketing, event management, digital marketing, and client engagement strategies.
• Extensive event planning and management experience, including exposure to event management systems (CVENT preferred).
• Understanding of ultra-high-net-worth client expectations and the private banking landscape.
• Experience working in a complex, multi-site matrix organisation.
• Creative thinker and strong creative judgement.
• Detailed experience with Salesforce and Salesforce Marketing cloud.
• Strong organisational skills with the ability to multi-task with a high attention to detail in a fast-paced environment.
• Extensive budget and vendor management.
• Self-starter with the ability to work autonomously to manage and drive projects forward. Also, comfortable working as part of a team and supporting initiatives from conception to completion.
• Understanding of risk, compliance, and regulatory requirements within financial services.

Time Type:

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