About the Role
- - - - What the Candidate Will Do ----
- Partner with Marketing, Data Science, Engineering, and other cross-functional teams to deeply understand business needs and define measurement strategies.
- Drive the product vision, roadmap, and execution
- Build and refine underlying data processes and pipelines to ensure reliable, high-quality datasets that power measurement and insight generation.
- Collaborate with Engineering to design, implement, and maintain scalable data systems (e.g., data lakes, ETL frameworks) supporting marketing workflows.
- Develop intuitive dashboards and analytics tools that surface actionable insights on campaign performance, audience engagement, channel effectiveness, and overall marketing impact.
- Establish frameworks for consistent marketing measurement, including attribution, incrementality, and experimentation, ensuring alignment across diverse teams and markets.
- Collaborate with stakeholders to define KPIs, track impact, and foster continuous improvement in data-driven marketing decisions.
- Champion data governance and best practices so that marketers can trust and confidently act on insights.
- - - - Basic Qualifications ----
- Bachelor’s degree in Computer Science, Engineering, Data Science, or a related technical or analytical field.
- 5+ years of product management experience with a focus on data platforms, analytics, or business intelligence.
- Strong understanding of marketing measurement, data modeling, and reporting best practices.
- Experience working with large-scale data infrastructure and tools (e.g., SQL, Looker, BigQuery, Airflow).
- Ability to translate complex data requirements into simple, user-centric products.
- Strong cross-functional collaboration and communication skills.
- - - - Preferred Qualifications ----
- Master’s degree in a technical field
- Experience in digital marketing, CRM, or MarTech environments.
- Familiarity with experimentation and incrementality testing.
- Interest in applying AI/ML to enhance marketing analytics and insights.
* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .