What You’ll Do:
- Strategy development: Shape and execute the consumer growth strategy for GR Taiwan by deriving actionable insights and providing recommendations to drive the growth
- Consumer lifecycle management: Manage consumer lifecycle across user acquisition and retention, and improve user engagement by leveraging a variety of levers
- Communication optimization: Drive in-app merchandising and content strategy, including planning, creation, A/B testing of curated content to optimize performance of full-funnel channels
- Analytics & Insights: Track and evaluate key metrics, providing actionable insights to management team regarding user health, campaign plan and communication strategies
- Team and stakeholder management: Orchestrate and bring together the work of a wide range of cross-functional stakeholders, including local Operations, Strategy & Planning, Marketing, PR, Legal and global Operations, Product, Merchandising team
What You Will Need:
- 7+ years of experience in data-driven marketing, digital marketing, strategy consulting, CRM and/or operational roles; preferably in eCommerce, B2C internet apps, retail, CPG industries
- Able to identify business problems and potential solutions based on segmentation data and framework
- A team player who doesn’t mind rolling up your sleeves to do the day-to-day work
- Excellent in presentation and verbal/written communication
- Strong organization, planning and project management skills
- Google office proficiency. SQL a plus
- English Fluency, reading, written and spoken
- BA or BS. MBA a plus
* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .